6min chapter

Nudge cover image

I tested 5 MORE marketing principles to see if they really worked

Nudge

CHAPTER

Find Your Five to Seven

Marketing is all about getting the action. If there's a gap between what you know and what you want, you'll take action to close the gap. By asking dentists what their five to seven is, but not revealing the answer, well, it peaked their interests and made them pay attention. The research shows that leaving something unknown can also make you seem more attractive.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode