I tested 5 MORE marketing principles to see if they really worked
Nudge
Find Your Five to Seven
Marketing is all about getting the action. If there's a gap between what you know and what you want, you'll take action to close the gap. By asking dentists what their five to seven is, but not revealing the answer, well, it peaked their interests and made them pay attention. The research shows that leaving something unknown can also make you seem more attractive.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
