Is the Authority Bias a Bad Idea?

People respond to authority it's a decision-making shortcut we're taught that when we're young and it stays with us what we're old so for my final test I again tweaked an email subject line this was for one of my newsletters my newsletter was about mayor shanko mayor was a behavioral scientist hired by obama to apply behavioral science across the u.s. government  I had two subject lines one read this one word change boosted enrollment by 9% that was the control the authority bias version said how obama's behavioral scientist boosted enrollment by9% now as always on nudge I share the success stories and the failures and this one it failed the abalma subject line which