2min chapter

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I tested 5 MORE marketing principles to see if they really worked

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CHAPTER

The 30 Principle

Authority is instilled in us and ingrained in us. We're pretty much used to listening to what an authority says or we're pretty inclined to do what an authority tells us to do. There was a study that I read about, I mean it wasn't a study actually but it was an example of the 30 principle that I reading about. Two guys dressed up as bank guards positioned themselves outside of a Wells Fargo ATM hung a sign on the ATM that said the ATM is broken please give your deposits to the guards. Most of them didn't even say a word they just handed the money over to the guards and these guys these criminals they made off with thousands of dollars because they stood

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