I tested 5 MORE marketing principles to see if they really worked
Nudge
Smashed Versus Collided
The words that we use and the way that we use them influences not only how people understand the information, but how they respond to it. Smashed versus collided seems so much more violent. Collided just a little bit of a tap. Simply saying crashed versus collided can influence how someone remembers an event. And it's really scary how much our perception can change just based off one word.
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