Nudge

I tested 5 marketing principles to see if they really worked

Feb 27, 2023

35:02

Episode guests

Nancy Harhut

Highlights

AI Chapters

Episode notes

The Nuanced Approach of the Endowment Effect in Marketing

01:48

Is Your Growth Mindset Training a Waste of Time?

04:02

The Power of Reciprocity in High Cost Sales Deals

05:41

Is There Anything I Can Do to Improve?

03:01

Introduction

2min

The Scarcity Principle

4min

The Endowment Effect in Monkeys

2min

Is There Anything I Can Do to Improve?

3min

The Endowment Effect

3min

How Can Loss of Version Be Used to Marketing?

3min

Is Your Growth Mindset Training a Waste of Time?

4min

Social Proof Is a Decision-Making Shortcut

5min

Joey Jokes Secret Weapon - The Reward Bias

2min

10.

The Reciprocity Principle

2min

11.

The Power of Reciprocity in High Cost Sales Deals

6min

I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t.

In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments.

You’ll learn what works, and what doesn't.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Scarcity experiment: https://bit.ly/3TZx2Qk

Endowment experiment: https://bit.ly/3N6Gtey

Loss aversion experiment: https://bit.ly/3FkN5Ea

Social proof experiment: https://bit.ly/3gJMIJd

Reciprocity experiment: https://bit.ly/3Txiqrv

Nancy’s book: https://amzn.to/3TF73hp

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