AI Snips
Chapters
Transcript
Episode notes
Scarcity Boosts Email Engagement
- Adding scarcity cues to email subject lines increased open rates by 15% and sign-ups by 16% in a real test.
- Scarcity triggers urgency, motivating people to act quickly before opportunity expires.
Endowment Effect Reengages Subscribers
- Emails warning subscribers they would be removed doubled open rates and made them 5 times more likely to stay subscribed.
- Framing continued subscription as owning something valuable triggers the endowment effect and loss aversion.
Vaccine Uptake From Ownership Feeling
- Labeling a vaccine "reserved for you" increased vaccine uptake by about 4.6%.
- Making people feel the vaccine was personally theirs leveraged the endowment effect to encourage action.