4min chapter

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I tested 5 marketing principles to see if they really worked

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CHAPTER

Is Your Growth Mindset Training a Waste of Time?

The idea of loss aversion is people want to avoid mistakes, mistakes, missteps rather than missed opportunities. People don't want to screw up the way someone else before them has made a mistake. It can be an incredibly powerful motivator for humans and we just respond without thinking when faced with the idea of loss versus gain. We'll reveal what that principle is after this quick 60 second break. Do you ever get tired of spread sheets? I much prefer tools that do all the hard stuff for me. More than 150,000 companies use HubSpot's CRM to run their business better.

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