5min chapter

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I tested 5 marketing principles to see if they really worked

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CHAPTER

Social Proof Is a Decision-Making Shortcut

Social proof is one of those decision-making shortcuts that we rely on all the time. Marketers who know this can dramatically improve their messaging. Social proof made popular choices at a restaurant 13 to 20% more popular. And social proof messaging made people 19% more likely to buy insurance policies.

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