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I tested 5 marketing principles to see if they really worked
Nudge
The Endowment Effect in Monkeys
The endowment effect is this evolutionary principle that has been visible in humans for thousands of years. In a study, researchers gave a monkey some peanut butter first and then offered it some juice. On average, only 21% of monkeys were willing to trade their peanut butter for juice. When they're given the juice first, the majority stay with the juice.
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