The Power of Reciprocity in High Cost Sales Deals

Joey Joke: Reciprocity is a surefire way to increase the effectiveness of my marketing. Using reciprocity is clearly powerful, especially in these high cost sales deals. But I don't sell high cost goods. So to test the reciprocity principle, I created a very different experiment designed to attract more listeners to this show. Joey Joke: Just because these principles work in a lab doesn't guarantee that they'll work for you.