I tested 5 marketing principles to see if they really worked
Nudge
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Is There Anything I Can Do to Improve?
The endowment effect can increase not just the number of people who stay on your email list, but also thenumber of people who get vaccinated. Nancy Pelosi: "We take action when we think something is ours" The power of the principal isn't just encouraging people to open my emails; I was actually reengaging them.
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