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4min chapter
I tested 5 marketing principles to see if they really worked
Nudge
The Scarcity Principle
Nancy Harhart is the co-founder and chief creative officer at HBT marketing. She recently wrote a book called using behavioral science and marketing to drive customer action, loyalty by prompting instinctive responses. Nancy says she has about 25 go-to principles that seem to really work well for her clients. Scarcity principle: If something is rare or in short supply, we should want it more.
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