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Social Media Marketing Podcast

Three Behavioral Science Tips for Better Marketing Results

Dec 21, 2023
Behavioral science expert and marketing consultant, Nancy Harhut, shares tips for better marketing results. She discusses the power of behavioral science in marketing, understanding the mindset of the target audience, leveraging authority, the power of choice and autonomy in decision making, and the power of cognitive fluency in marketing.
48:20

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Leverage the authority principle by showcasing endorsements or testimonials from experts to build credibility and trust with the audience.
  • Tap into the bias for autonomy and control by providing options and choices to the audience, increasing the likelihood of them taking action.

Deep dives

Authority Principle

The authority principle states that people are more likely to believe and comply with messages or recommendations from authoritative figures or experts. Marketers can leverage this principle by showcasing endorsements or testimonials from experts in the industry or organizations that are well-respected. This helps build credibility and trust with the audience, increasing the likelihood of them taking the desired action.

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