Social Media Marketing Podcast Three Behavioral Science Tips for Better Marketing Results
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Dec 21, 2023 Behavioral science expert and marketing consultant, Nancy Harhut, shares tips for better marketing results. She discusses the power of behavioral science in marketing, understanding the mindset of the target audience, leveraging authority, the power of choice and autonomy in decision making, and the power of cognitive fluency in marketing.
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Origin Story
- Nancy Harhut's interest in persuasion began in childhood, driven by her mother's overprotective nature.
- This early experience fueled her fascination with understanding human behavior and how to influence it.
Insurance Test
- In a marketing test for an insurance company, Nancy's copy incorporating behavioral science principles achieved a 459% lift over the control.
- This success solidified her conviction about the power of behavioral science in marketing.
Addressing Hesitations
- Consider why your target market might not buy your product.
- Address those hesitations directly using behavioral science principles.