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Social Media Marketing Podcast
Three Behavioral Science Tips for Better Marketing Results
Dec 21, 2023
Behavioral science expert and marketing consultant, Nancy Harhut, shares tips for better marketing results. She discusses the power of behavioral science in marketing, understanding the mindset of the target audience, leveraging authority, the power of choice and autonomy in decision making, and the power of cognitive fluency in marketing.
48:20
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Quick takeaways
- Leverage the authority principle by showcasing endorsements or testimonials from experts to build credibility and trust with the audience.
- Tap into the bias for autonomy and control by providing options and choices to the audience, increasing the likelihood of them taking action.
Deep dives
Authority Principle
The authority principle states that people are more likely to believe and comply with messages or recommendations from authoritative figures or experts. Marketers can leverage this principle by showcasing endorsements or testimonials from experts in the industry or organizations that are well-respected. This helps build credibility and trust with the audience, increasing the likelihood of them taking the desired action.
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