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Three Behavioral Science Tips for Better Marketing Results

Social Media Marketing Podcast

CHAPTER

The Power of Choice and Autonomy in Decision Making

This chapter explores the concept of giving people choices in marketing and the role of autonomy bias in decision making. It discusses the influence of offering choices on behavior, using examples from studies and real-life experiences. The chapter also delves into pricing strategies, including decoy pricing and the impact of pricing models on autonomy and decision making.

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