In this episode of DoâŻThis,âŻNotâŻThat, host Jay Schwedelson welcomes Nancy Harhut, coâfounder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcutsâlike autonomy bias and magnitude encodingâthat marketers can leverage to lift response rates even in shaky economic times.
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Best Moments:
(00:40) Introduction of behavioralâscience expert Nancy Harhut
(01:50) Marketing during uncertain economic times
(03:25) Autonomy biasâwhy giving choices boosts conversions
(04:39) BYAF (âButâŻYouâŻAreâŻFreeâ) technique can double response
(07:27) Magnitude encoding: how price positioning shapes perception
(09:20) Physical space the price takes up influences value perception
(10:18) Correct placement of original vs. sale prices for max impact
(13:24) The reciprocity principleâfavors that compel customers to repay
(14:35) Where to connect with Nancy and grab her book
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