#47747
Mentioned in 2 episodes

Using Behavioral Science in Marketing

Book • 2022
Author
Nancy Harhut

Mentioned by

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 Jay Schwedelson
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 Nancy Harhut
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 Park Howell
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 Melina Palmer

Mentioned in 2 episodes

Recommended by Jay Schwedelson as a must-read for marketers wanting to understand brain science in marketing.
TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328
Mentioned by Nancy Harhut as she was doing some research for the book.
Marketing (But Make It Science) with Nancy Harhut
Recommended by Park Howell as one of his favorite marketing books.
#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
Mentioned by Melina Palmer as a recommended book.
445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs

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