#13006
Mentioned in 3 episodes

Using Behavioral Science in Marketing

Book • 2022
Author
Nancy Harhut

Mentioned by

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 Michael Aaron Flicker
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 Jay Schwedelson
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 Melina Palmer
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 Nancy Harhut
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 Park Howell

Mentioned in 3 episodes

Mentioned by
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Michael Aaron Flicker
 as the book authored by
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Nancy Harhut
.
30 snips
Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
Recommended by
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Jay Schwedelson
 as a must-read for marketers wanting to understand brain science in marketing.
TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328
Mentioned by
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Nancy Harhut
 as she was doing some research for the book.
Marketing (But Make It Science) with Nancy Harhut
Mentioned by
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Melina Palmer
 as a wonderful book packed with examples that show how small changes can lead to big results.
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
Recommended by
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Park Howell
 as one of his favorite marketing books.
#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
Mentioned by
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Melina Palmer
 as a recommended book.
445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs

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