

#19012
Mentioned in 2 episodes
Using Behavioral Science in Marketing
Book • 2022
Mentioned by
Mentioned in 2 episodes
Recommended by 

as a must-read for marketers wanting to understand brain science in marketing.


Jay Schwedelson

TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328
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as she was doing some research for the book.

Nancy Harhut

Marketing (But Make It Science) with Nancy Harhut
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as one of his favorite marketing books.

Park Howell

#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
Mentioned by 

as a recommended book.


Melina Palmer

445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs