#8772

Mentioned in 4 episodes

Using Behavioral Science in Marketing

Book • 2022

Author

Nancy Harhut

Mentioned by

Michael Aaron Flicker

Mentioned in 4 episodes

Mentioned by

Michael Aaron Flicker

as the book authored by

Nancy Harhut

30 snips

Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement

Mentioned by

Mark Schaefer

as a book about consumer behavior. Mentioned again by

Andy Crestodina

who gave her the blurb for it.

18 snips

The OG Marketing Ideas We Need Today

Recommended by

Jay Schwedelson

as a must-read for marketers wanting to understand brain science in marketing.

TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328

Mentioned by

Nancy Harhut

as she was doing some research for the book.

Marketing (But Make It Science) with Nancy Harhut

Recommended by

Park Howell

as one of his favorite marketing books.

#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling

Mentioned by

Melina Palmer

as a recommended book.

445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs

Mentioned by

Melina Palmer

as a wonderful book packed with examples that show how small changes can lead to big results.

536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing

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