The Marketing Companion The OG Marketing Ideas We Need Today
Nov 3, 2025
In this discussion, Andy Crestodina, CMO and co-founder of Orbit Media, shares his insights on timeless marketing strategies amidst the AI revolution. He emphasizes the importance of strong branding and classic persuasion techniques in driving effectiveness. Andy champions live events as powerful networking opportunities and highlights the surprising value of physical mail in a digital age. The conversation also delves into the role of website design and brand perception in enhancing credibility and optimizing marketing efforts.
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Episode notes
Persuasion Still Drives Marketing
- Classic persuasion and behavioral science remain central to effective marketing today.
- Studying cognitive biases and objection handling reveals why people act or don't act.
Prioritize Brand Over Pure Optimization
- Invest in brand distinctiveness and emotional storytelling rather than only optimizing performance channels.
- Strong branding creates long-term profitability and differentiates you from competitors.
Use Live Events To Build Relationships
- Create and host live events to build deep relationships and repurpose content.
- Use in-person gatherings for networking, sales alignment, and long-term connections.
