Keith Jennings talks about how Mark Schaefer's new book became a catalyst for his career reinvention. Mark and Keith discuss their history of personal reinvention and the three questions they use to judge whether they are stagnating on the job. This is Keith's final episode on the show and Mark announces two new co-hosts for the podcast's 14th season.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact. He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

Mark Schaefer and Paul Roetzer dissect several evolving AI-related developments, including the emerging emotional bond between children and AI bots, a humanoid fine artist, how AI is transforming education, and more.

Mark Schaefer brings LinkedIn expert Richard Bliss onto the show. Richard covers basic LinkedIn strategy, the role of AI and bots, collaborative content, emerging role of video and more. This episode contains bonus Q&A content about LinkedIn newsletters, streaming video, and LinkedIn for newbies.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.

Marketing visionary Dana Malstaff built one of the most successful communities on the planet. With 80,000 members, it was a revenue engine and an inspiration to her enthusiastic followers. Here why Dana decided to start over. This will be one of the most moving and inspiring stories of leadership and courage you'll hear. 

Jay Acunzo, a storyteller and consultant who helps others differentiate their messaging, shares insights on crafting signature stories. He and Mark Schaefer discuss how personal experiences can transform into impactful narratives that connect with audiences. They reveal nostalgic anecdotes, like the pizza rivalry in New Haven, and reflect on the shift from traditional brand loyalty to fostering community connections. Listeners are encouraged to refine their personal narratives, balancing entertainment and instruction to resonate effectively.

Ed Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers?   While celebrity endorsements have been around for ages, giving stars a stake in an actual product has been rarer. Meanwhile, influencers are launching their own products – with or without the brands. Why don't brands get ahead of this? Mark Schaefer and Amanda Russell discuss this trend on the new episode of The Marketing Companion.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Amanda Russell is a marketing leader, entrepreneur, and scholar. By age 32, she built and sold two successful businesses: an online fitness subscription community for women and a digital marketing and production company. She served as Chief Marketing Officer at a NYC-based portfolio fund and developed the world’s first accredited MBA & EMBA Influencer Marketing programs at Northwestern University. She also founded the Global Center for Influence at the University of Texas. Amanda has taught at renowned institutions such as Bocconi University, London Business School, Harvard, Wharton, HEC Paris, NYU, and the University of Stockholm. Her book, "The Influencer Code," explores influence, consumer behavior, and the future of marketing. Amanda advises major companies, including Lamborghini, Cedars-Sinai, Lionsgate, and Silk-FAW.

Mark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is one of the least-explored ideas in the arsenal. Learn how to use social objects for your own business and why this idea is indispensable in the AI Era.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact. He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

Mark Schaefer, a marketing thought leader, and Paul Roetzer, a marketing tech authority and agency founder, dive into the paradox of AI's low adoption despite its potential. They discuss how marketing can help improve AI's public perception and tackle ethical challenges related to AI and copyright. The conversation highlights the regulatory landscape, including insights on a California bill and global approaches to AI regulation. Personal anecdotes illustrate the practical use of AI in marketing, emphasizing accessibility for teams.

Mark Schaefer and Sara Wilson dive into the red-hot world of brand communities. Who is doing it well and why? What are the challenges? What is the role of influencers and what's next? We'll explore that and more in this new episode.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.

On this episode, Mark Schaefer and Mathew Sweezey talk about their search for personal peace within the corporate world and beyond. Both have been on a journey to live a life with less stress and more satisfaction, in sometimes divergent paths. They discuss financial freedom, impact of social media expectations, anxiety and depression, staying "centered," meditation, experimenting with psychedelics, and more.    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer.