The Marketing Companion cover image

The Marketing Companion

Latest episodes

undefined
7 snips
Mar 24, 2025 • 31min

Staying ahead of the learning curve

Jay Acunzo, a vibrant content creator and entrepreneur, joins Mark Schaefer to explore strategies for staying relevant in a rapidly evolving world. They share personal anecdotes and emphasize the value of continuous learning and collaboration. The conversation transitions from tactical marketing tips to the significance of strategy and creative communication. They also highlight the transformative power of engaging with art, showcasing how active creation enhances understanding and keeps professionals ahead of the curve.
undefined
5 snips
Mar 10, 2025 • 32min

The personal brand pivot

Amanda Russell, a marketing expert and educator, shares her journey of pivoting her personal brand toward real-time marketing experiments and community building. She candidly discusses the emotional challenges of evolving one's identity and the necessity of taking risks. Russell emphasizes the power of collaboration and iterative learning, reflecting on her plans for a new YouTube show that focuses on connection and experimentation. The conversation also touches on crowdsourcing ideas and maintaining consistency in content creation.
undefined
22 snips
Feb 24, 2025 • 36min

The AI impact on SEO

Join Andy Crestodina, a digital marketing expert and author of 'Content Chemistry,' as he dives into the seismic shifts AI is causing in the SEO landscape. Discover how AI impacts consumer search behavior and the necessity for high-quality content in this evolving market. The conversation also tackles the potential of LinkedIn newsletters for content marketing alongside traditional SEO methods. Lastly, learn about the importance of personal storytelling and authenticity in a world increasingly dominated by AI.
undefined
Feb 17, 2025 • 32min

We must disrupt marketing now

In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial intelligence.
undefined
Feb 10, 2025 • 35min

AI and cognitive decline

As we hurtle into the AI Era, there will be many unintended consequences, and one of them might be a cognitive decline. Early research shows that as we increasingly depend on AI for our thinking and decisions, our brains become lazy. What are the implications for education? Are we re-defining humanity or returning to a simpler time before information overload?   Paul Roetzer and Mark Schaefer also discuss the DeepSeek outfall, Ai marketing fails, and more
undefined
Jan 27, 2025 • 38min

The Most Human Company Wins

In an AI world, the need for human connection will be more profound than ever. Dana Malstaff and Mark Schaefer talk about new ideas to integrate a human connection into AI prompts, communities, and content strategies. Here are some truly unique ideas that will make you re-think how you connect with customers and audiences.
undefined
11 snips
Jan 13, 2025 • 31min

Big marketing ideas for 2025

Mathew Sweezey, Co-Founder of Salesforce's Web3 Studio and best-selling author, joins Mark Schaefer for a deep dive into future marketing trends. They discuss the transformative impact of AI on business operations and content creation, stressing the need for authenticity as technology advances. The duo also highlights the significance of immersive events for B2B marketing. Additionally, they emphasize the importance of change management to fully harness AI's potential and the challenges of fostering community engagement in an evolving marketing landscape.
undefined
Dec 30, 2024 • 41min

The key to success isn't having the best answers. It's having the best questions

In this fun and thought-provoking show, Mark Schaefer and Jay Acunzo challenge each other with the best questions they could ask each other — and then dissect the beauty of the question. Amp up you content game by listening to this extraordinary debate!   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece, and runs the Creator Kitchen, where experts learn to become stronger storytellers. Learn more at jayacunzo.com
undefined
Dec 16, 2024 • 15min

The magic of NotebookLM

In this mind-bending episode, Mark Schaefer demonstrates why NotebookLM has taken the AI world by storm. 
undefined
Dec 2, 2024 • 34min

Three questions that will change your career

Keith Jennings talks about how Mark Schaefer's new book became a catalyst for his career reinvention. Mark and Keith discuss their history of personal reinvention and the three questions they use to judge whether they are stagnating on the job. This is Keith's final episode on the show and Mark announces two new co-hosts for the podcast's 14th season.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact. He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode