The Marketing Companion A fond farewell
Dec 29, 2025
In his farewell, the host reflects on 13 years of triumphs, trials, and plenty of laughs. He shares amusing anecdotes, like the origins of the show at SXSW, and the creation of quirky bits like 'The Stupidest Apps.' The journey included clever strategies for growth and transformative changes during tough times, including the introduction of rotating co-hosts. Mark expresses gratitude to loyal listeners and assures them of continued quality content in the future. A heartfelt goodbye that celebrates both the past and what lies ahead!
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How The Podcast Was Born
- Mark Schaefer recounts starting The Marketing Companion after a memorable dinner at SXSW where a guest wished their conversation were recorded.
- He launched the show to learn podcasting, sustain a manageable schedule, and experiment with an entertaining format.
Design For Sustainability
- Do design a podcast format you can sustain by limiting frequency and simplifying production tasks.
- Mark deliberately chose a biweekly schedule and a single consistent co-host to avoid guest-related time sinks.
Creating Recurring Comedy Bits
- Mark and Tom created recurring comedic bits like the Marketing Companion Laboratories and Google Pants to make the show a genuine program.
- These sketches and running jokes established a playful identity and built memorable moments for listeners.