The Marketing Companion Sustaining a personal brand in trying times
9 snips
Dec 1, 2025 
Jay Acunzo, a content and storytelling consultant, teams up with Mark Schaefer, a strategy consultant and author, to discuss the art of sustaining personal content production. They delve into the importance of a content lifestyle, emphasizing the mindset needed to thrive long-term. Acunzo reflects on his career pivots and the idea of creation as identity versus a mere tactic. They debate the value of intrinsic motivation and the need to measure resonance over reach, advocating for creators to follow their vision instead of simply chasing trends.
AI Snips
Chapters
Books
Transcript
Episode notes
Make Content A Scheduled Lifestyle
- Treat content creation as a lifestyle and schedule consistent time for it each week.
- Create a quiet, focused slot to capture ideas from your awareness list and ship work regularly.
Curiosity Powers Long-Term Output
- Curiosity plus a repeatable creative practice forms the engine for long-term content success.
- Side projects and tinkering let you persist without needing immediate market validation.
From A 12-Person Blog To Full-Time Creator
- Jay began blogging in 2005 and kept publishing for decades, using side projects to sharpen his thinking.
- Those experiments led to podcasts, speeches, communities, and eventual growth.
