Jay Acunzo

Jay Acunzo, a content and storytelling consultant, teams up with Mark Schaefer, a strategy consultant and author, to discuss the art of sustaining personal content production. They delve into the importance of a content lifestyle, emphasizing the mindset needed to thrive long-term. Acunzo reflects on his career pivots and the idea of creation as identity versus a mere tactic. They debate the value of intrinsic motivation and the need to measure resonance over reach, advocating for creators to follow their vision instead of simply chasing trends.

In this conversation, Jay Acunzo, a marketing expert and host of Unthinkable, shares his journey in launching his own membership program alongside his friend. They discuss effective strategies for structuring memberships and the psychology behind pricing. Jay contrasts the Tesla and Toyota business models, emphasizing different approaches to audience engagement. Insights on community building and developing tailored educational frameworks are also explored, highlighting the importance of personal involvement and adaptability in creator businesses.

In this conversation with Jay Acunzo, a storytelling expert helping creators shine, he emphasizes the magic of authentic narratives in a sea of content noise. Jay reveals the '5 P's'—Posture, Process, Practice, Premise, and Performance—as essential elements for standing out. He argues that personal connections outweigh fame in content creation, urging creators to embrace their uniqueness. Through engaging anecdotes, he illustrates how storytelling can elevate the mundane into something magnificent, fostering deeper audience connections.

In this insightful conversation, Jay Acunzo, an accomplished author and podcast host with experience at ESPN and Google, dives deep into the art of public speaking. He shares invaluable tips on preparing for engagements and the intricate balance between storytelling and personal anecdotes. Jay discusses the evolution of his own speaking style and tackles the psychological challenges speakers face, like imposter syndrome. The dialogue also explores the importance of audience engagement and intentional movement, making for a truly enlightening experience for aspiring speakers.

Jay Acunzo, an author and storytelling expert, shares insights on making brands resonate rather than just reach. He argues that having 100 fervent fans trumps 100,000 casual followers. Acunzo introduces the concept of Unsolicited Response Rate (URR) as a better metric for engagement and emphasizes the need for brands to establish a distinct premise to stand out. He advocates for cultivating brand personalities and using AI as a creative augmentation tool, not a replacement. Tune in for actionable strategies on creating meaningful content!