Creator Science #98: Jay-Talking about Memberships with Jay Acunzo
8 snips
Apr 12, 2022 
In this conversation, Jay Acunzo, a marketing expert and host of Unthinkable, shares his journey in launching his own membership program alongside his friend. They discuss effective strategies for structuring memberships and the psychology behind pricing. Jay contrasts the Tesla and Toyota business models, emphasizing different approaches to audience engagement. Insights on community building and developing tailored educational frameworks are also explored, highlighting the importance of personal involvement and adaptability in creator businesses.
AI Snips
Chapters
Transcript
Episode notes
Elevate Working Group
- Jay Acunzo is launching "Elevate," a small working group starting April 11th.
- It focuses on helping creators produce content and overcome the hiding behind social platforms.
Creator Models: Toyota vs. Tesla
- There are two creator models: Toyota (low price, mass audience) and Tesla (premium price, niche audience).
- Jay Acunzo prefers the Tesla model, finding it less stressful and more lucrative.
Pricing Psychology
- Avoid pricing products based on what you would personally pay.
- Separate your knowledge from the product's value to those lacking it.