Creator Science

#98: Jay-Talking about Memberships with Jay Acunzo

Apr 12, 2022

In this conversation, Jay Acunzo, a marketing expert and host of Unthinkable, shares his journey in launching his own membership program alongside his friend. They discuss effective strategies for structuring memberships and the psychology behind pricing. Jay contrasts the Tesla and Toyota business models, emphasizing different approaches to audience engagement. Insights on community building and developing tailored educational frameworks are also explored, highlighting the importance of personal involvement and adaptability in creator businesses.

01:07:35

Creator website

Episode guests

Jay Acunzo

Highlights

AI Chapters

Episode notes

Traits for High-End vs. High-Volume Creators

01:01

Are the Unreal in 20 17, 20 20

00:51

Intro

3min

Exploring Creative Membership Strategies

2min

Building Community and Creative Growth

9min

Crafting Engagement in Membership Communities

4min

Navigating Creator Business Models: Toyota vs. Tesla

14min

Navigating Education: Blueprints vs. Frameworks

4min

Navigating Membership Models for Creators

22min

Building Community Through Memberships and Marketing Strategies

2min

Over the last month, Jay Acunzo and I have both launched our own membership programs. And while we were in the thick of designing and launching those programs, we thought it would be a good idea to record a podcast about it.

This episode is part of “Jay Talking,” a series of conversations with my friend Jay Acunzo that are less of an interview, and more of a conversation between two creators in the trenches of building their businesses.

Jay is an author, a speaker, and a showrunner. He started his career in marketing working with ESPN, Google and HubSpot. He hosts Unthinkable, a storytelling podcast about creative people who break from conventional thinking to make what matters most.

In this episode of Jay Talking, we talk about how we structured our membership programs, the difference between creators following a Tesla vs. a Toyota model, the psychology of pricing a membership, how I presold access to the Creative Companion Club, and the uncertainties we didn’t let hold us back.

👉 Join the Creative Companion Club

Check out Jay Acunzo's website

Subscribe to Unthinkable

Follow Jay Acunzo on Twitter

Follow Jay Clouse on Twitter

Follow Creative Elements on Instagram

Full transcript and show notes

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→ #81: Jay Acunzo

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