The Marketing Companion How AI is Changing Your Customers
Sep 22, 2025
Discover how AI is reshaping human psychology and buying behaviors. Explore the risks of cognitive offloading that might hinder critical thinking and moral judgment. Learn how AI not only functions as a gatekeeper but also creates opportunities for brands. Mark offers insights on crafting engaging content that resonates emotionally and ensures visibility. Curious about the future? The conversation hints at AI's potential to understand feelings, presenting new marketing strategies that emphasize human connection.
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AI Is Rewiring Human Nature
- AI is actively rewiring human nature by taking on thinking, deciding, negotiating, and even feeling tasks.
- Mark Schaefer warns marketers to recognize that customers' psychology and buying habits are changing now.
Phrenesis: Human Wisdom Vs AI Output
- Deep embodied wisdom comes from long study and the phrenesis process that AI cannot replicate.
- Mark Schaefer argues AI can assemble coherence but cannot produce the author's unique resonance and lived insight.
Cognitive Offloading Threatens Thinking
- Cognitive offloading to AI risks atrophying humans' deep critical thinking and moral judgment.
- Experts predict that heavy reliance on AI will reduce our capacity for challenging reasoning and independent judgment.
