The Marketing Companion

Jay Acunzo, a content strategist and host of How Stories Happen, joins Mark Schaefer to tackle the intricacies of modern content creation. They discuss the delicate balance between optimizing for algorithms and building authentic connections with audiences. Personal anecdotes reveal how meaningful content beats superficial metrics in building relationships. They also introduce the unsolicited response rate as a new engagement metric, shifting focus from corporate marketing to the entrepreneurial journey and emphasizing authenticity and revenue generation.

Amanda Russell, a savvy marketing strategist and creator of Amanda's Playbook, dives into the complexities of authenticity in marketing. She and host Mark Schaefer explore how authenticity is often misunderstood and can be strategically managed. They discuss generational expectations, the fine line between vulnerability and oversharing, and the value of intentional personal branding. Amanda shares her journey of using personal stories to connect, while also emphasizing the importance of respecting privacy as part of a mindful narrative.

New research from Microsoft provides a glimpse of the near-term future of marketing agency life, including AI bosses, agentic employees, and new organizational charts. And, if you're a small agency, this might be your time to shine! Mark Schaefer and Andy Crestodina riff on the implications of te AI-first agency in this new episode of The Marketing Companion.

Paul Roetzer, co-host of The Artificial Intelligence Podcast, shares his insights on the intersection of AI and humanity. He discusses the challenges small business owners face against AI-driven competitors and the importance of adapting to an AI-centric marketplace. The conversation highlights the necessity of critical thinking in the workplace and promotes a human-centered approach to AI in marketing. Roetzer also delves into recent developments in AI chatbots, emphasizing their evolving personalities and memory, while pondering the future emotional relationships with these technologies.

Dana Malstaff, a business strategist and author celebrated for helping mom entrepreneurs, joins Mark Schaefer for a heartfelt conversation. They dive into the challenge of sustaining business amidst personal crises like illness and betrayal. The duo discusses the importance of vulnerability and support systems in overcoming emotional pain. They share insights on managing grief, navigating overwhelming emotions, and the need for community during tough times, emphasizing how these experiences shape resilience and professional success.

Carla Johnson, a speaker, educator, and author known for her expertise in innovation, joins the conversation to tackle the crisis of imagination in marketing. They explore the need to break through industry dullness, discussing the importance of playful, childlike creativity. Insights on cultivating creativity amidst work pressures and leveraging AI for innovation are shared, alongside an inspiring journey from selling t-shirts to launching themed bakeries. With anecdotes and practical habits, they encourage marketers to embrace audacity in their strategies.

Jay Acunzo, a vibrant content creator and entrepreneur, joins Mark Schaefer to explore strategies for staying relevant in a rapidly evolving world. They share personal anecdotes and emphasize the value of continuous learning and collaboration. The conversation transitions from tactical marketing tips to the significance of strategy and creative communication. They also highlight the transformative power of engaging with art, showcasing how active creation enhances understanding and keeps professionals ahead of the curve.

Amanda Russell, a marketing expert and educator, shares her journey of pivoting her personal brand toward real-time marketing experiments and community building. She candidly discusses the emotional challenges of evolving one's identity and the necessity of taking risks. Russell emphasizes the power of collaboration and iterative learning, reflecting on her plans for a new YouTube show that focuses on connection and experimentation. The conversation also touches on crowdsourcing ideas and maintaining consistency in content creation.

Join Andy Crestodina, a digital marketing expert and author of 'Content Chemistry,' as he dives into the seismic shifts AI is causing in the SEO landscape. Discover how AI impacts consumer search behavior and the necessity for high-quality content in this evolving market. The conversation also tackles the potential of LinkedIn newsletters for content marketing alongside traditional SEO methods. Lastly, learn about the importance of personal storytelling and authenticity in a world increasingly dominated by AI.

Douglas Burdett, a seasoned podcast host known for The Marketing Book Podcast, reunites from retirement with Mark Schaefer to discuss his latest book, "Audacious." They highlight the need for audacity over mere competence in a world dominated by AI, insisting that marketers must unleash their creativity. Topics range from the vitality of user-generated content to the emotional power of awe in marketing. Mark emphasizes the importance of storytelling, even in B2B spaces, and advocates for empowering communities and employees to advocate authentically.