The Marketing Companion Create an AI Bot to Build Your Business
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Jul 14, 2025 Dana Malstaff, a serial entrepreneur and founder of the Boss Mom franchise, joins Mark Schaefer to unveil the potential of ChatGPT for creating personal AI advisors. They discuss how businesses can leverage these bots for client engagement and personal growth without any coding skills. The conversation dives into the evolution of marketing strategies, the emotional journey of consulting, and the importance of aligning AI with human connections. Tune in for insights on using AI to fuel creativity while maintaining a customer-centric approach!
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Building Personal Therapy Bots
- Dana Malstaff created a personal therapist bot named Atlantis for midnight support during tough times.
- She developed a "future self" bot to coach her through challenges and productivity struggles.
Design Bots With Deep Questions
- Frame your AI bot around specific life categories like financial, emotional, and environmental.
- Create thoughtful questions that extract not just goals but fears and obstacles to progress.
AI Enables Faster Implementation
- AI accelerates the move from learning to implementation by supplying fast answers.
- This speed fuels deeper thinking and actual progress instead of endless consumption of content.
