#8117

Mentioned in 5 episodes

Belonging to the Brand

None

Book • 2025

Belonging to the Brand explores the power of brand communities and how companies can leverage them for growth and innovation.

Mentioned by

Mentioned by

Michael Stelzner

as one of

Mark Schaefer

's books.

Mentioned by

Mark Schaefer

as a book he wrote about brand communities.

Mentioned by

Mark Schaefer

when discussing his book about brand community.

Mentioned by

Mark Schaefer

as one of his books.

Mentioned by Mark Schaefer as the previous book he wrote about brand communities before ChatGPT came out.

Mentioned by

Mark Schaefer

, referring to

Dana Malstaff

being featured in the book.

Mentioned by

Mark Schaefer

as a book containing a model explaining the relationship between social media content and community.

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