The Marketing Companion Content and compromise
Jun 16, 2025
Jay Acunzo, a content strategist and host of How Stories Happen, joins Mark Schaefer to tackle the intricacies of modern content creation. They discuss the delicate balance between optimizing for algorithms and building authentic connections with audiences. Personal anecdotes reveal how meaningful content beats superficial metrics in building relationships. They also introduce the unsolicited response rate as a new engagement metric, shifting focus from corporate marketing to the entrepreneurial journey and emphasizing authenticity and revenue generation.
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War for Attention in Content
- Content marketing faces a war for attention rather than being merely a creative exercise.
- Success requires balancing serving algorithms with genuinely connecting to customers.
Accept Content Trade-offs
- Know the trade-offs you make when creating content and accept them consciously.
- Decide whether you prioritize control or certainty in your creative choices and career.
Google Values Originality Over Keywords
- Google prioritizes originality and content that sets industry standards rather than keyword stuffing.
- The evolving search landscape favors content that earns authority over merely gaming algorithms.
