Content and compromise
The Marketing Companion
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Marketing Insights: Beyond Social Metrics
This chapter delves into the strategic tradeoffs of marketing in the digital age, emphasizing the shift from algorithm-driven approaches to fostering authentic relationships. The discussion critiques common misconceptions about social media engagement, particularly in B2B contexts, and highlights the importance of creating meaningful content over chasing superficial metrics. Personal anecdotes illustrate the complexities of measuring success and the necessity for deeper insights in marketing strategies.
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