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The Marketing Companion
Big marketing ideas for 2025
Jan 13, 2025
Mathew Sweezey, Co-Founder of Salesforce's Web3 Studio and best-selling author, joins Mark Schaefer for a deep dive into future marketing trends. They discuss the transformative impact of AI on business operations and content creation, stressing the need for authenticity as technology advances. The duo also highlights the significance of immersive events for B2B marketing. Additionally, they emphasize the importance of change management to fully harness AI's potential and the challenges of fostering community engagement in an evolving marketing landscape.
31:24
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Quick takeaways
- The integration of AI into core business processes will redefine operational standards, transforming how organizations utilize technology beyond simple task automation.
- Consumer demand for premium experiences is driving brands to focus on personalized interactions and authentic engagement in increasingly crowded markets.
Deep dives
The Rise of Standardized AI Integration
Enterprise AI innovations are expected to transition from a testing phase to becoming standard operational procedures in businesses. This shift will mark a significant change in how organizations deploy AI, moving beyond simple automation of tasks to integrating it deeply into core processes. While many companies are currently focused on finding the easiest applications for AI, future developments will allow for more complex and transformative uses. By the end of the year, the most innovative companies are likely to institutionalize AI, changing traditional agency relationships and redefining business metrics.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode