The Marketing Companion Big marketing ideas for 2025
11 snips
Jan 13, 2025 Mathew Sweezey, Co-Founder of Salesforce's Web3 Studio and best-selling author, joins Mark Schaefer for a deep dive into future marketing trends. They discuss the transformative impact of AI on business operations and content creation, stressing the need for authenticity as technology advances. The duo also highlights the significance of immersive events for B2B marketing. Additionally, they emphasize the importance of change management to fully harness AI's potential and the challenges of fostering community engagement in an evolving marketing landscape.
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AI Integration in Business
- Enterprises are moving past AI testing phases.
- AI is becoming standard procedure, focusing on automating existing processes for increased efficiency.
Authenticity vs. Gloss
- The influx of AI-generated content is making everything too polished.
- A counter-trend is emerging, emphasizing raw, authentic content to stand out.
The Ball Guy's Strategy
- Viral video expert Michael Kravicka intentionally includes imperfections in his work.
- He believes these flaws make the content relatable and authentic.
