Mathew Sweezy

Mathew Sweezey, Co-Founder of Salesforce's Web3 Studio and best-selling author, joins Mark Schaefer for a deep dive into future marketing trends. They discuss the transformative impact of AI on business operations and content creation, stressing the need for authenticity as technology advances. The duo also highlights the significance of immersive events for B2B marketing. Additionally, they emphasize the importance of change management to fully harness AI's potential and the challenges of fostering community engagement in an evolving marketing landscape.

Mathew Sweezy and Mark Schaefer discuss innovative strategies to build loyalty through experiences and games native to the digital lifestyle. They explore the decline of loyalty in the changing marketing landscape, the use of experiences as rewards in marketing, and successful community-building case studies. The conversation also touches on tokenization, gamified experiences in loyalty programs, and the future potential of technology in building loyalty.

Mathew Sweezey, Director of Market Strategy at Salesforce and author of The Context Marketing Revolution, offers expert insights into the evolving landscape of consumer behavior in the age of AI. He explores the concept of the "Post AI Consumer," discussing how AI influences purchasing decisions and connections with technology. Mathew highlights the potential benefits of deep fakes, the emerging trend of shopping on the edge, and practical steps for leveraging AI in career development. Tune in for a fascinating look at marketing's future!