The Artificial Intelligence Show #1. Mathew Sweezey, Salesforce: The Post-AI Consumer
Jan 19, 2021
Mathew Sweezey, Director of Market Strategy at Salesforce and author of The Context Marketing Revolution, offers expert insights into the evolving landscape of consumer behavior in the age of AI. He explores the concept of the "Post AI Consumer," discussing how AI influences purchasing decisions and connections with technology. Mathew highlights the potential benefits of deep fakes, the emerging trend of shopping on the edge, and practical steps for leveraging AI in career development. Tune in for a fascinating look at marketing's future!
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Marketing Automation Revolution
- Marketing automation was revolutionary in 2009, primarily using Boolean logic for simple automation like email sequences.
- Marketers initially resisted AI-powered website creation due to a desire for control over customer experience.
Early AI Website Failure
- An early AI startup attempted to create dynamically personalized websites but failed.
- Marketers prioritized control over the customer experience, distrusting software's ability to optimize it.
The Post-AI Consumer
- Consumers unknowingly interact with AI daily through digital platforms that use AI for content sorting and personalized experiences.
- Businesses, unlike consumers, adopt AI at varying levels, with some leveraging it extensively while others lag behind.
