The Artificial Intelligence Show
#1. Mathew Sweezey, Salesforce: The Post-AI Consumer
Jan 19, 2021
Mathew Sweezey, Director of Market Strategy at Salesforce and author of The Context Marketing Revolution, offers expert insights into the evolving landscape of consumer behavior in the age of AI. He explores the concept of the "Post AI Consumer," discussing how AI influences purchasing decisions and connections with technology. Mathew highlights the potential benefits of deep fakes, the emerging trend of shopping on the edge, and practical steps for leveraging AI in career development. Tune in for a fascinating look at marketing's future!
45:58
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Quick takeaways
- AI will revolutionize the way consumers connect, find information, interact with technology, and make purchasing decisions.
- Despite concerns, AI will create more jobs than it eliminates by shifting tasks to different locations.
Deep dives
AI reliance in marketing by 2025
Matthew Swayze, director of market strategy at Salesforce, discusses the transformation AI will bring to marketing. He predicts that by 2025, marketers will become AI reliant, meaning that AI will revolutionize creativity, strategy, and execution. AI has already changed consumer behavior, influencing the way they connect, find information, interact with technology, and make purchase decisions. Swayze emphasizes the need for marketers to understand and apply AI in their careers to adapt to a world where AI powers everything. This includes continually adjusting to changing consumer expectations and leveraging AI for better business outcomes.
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