#1. Mathew Sweezey, Salesforce: The Post-AI Consumer
The Artificial Intelligence Show
The Future of Advertising with AI
This chapter explores the transformative impact of AI on advertising, focusing on tools that predict ad success and the concept of 'fast advertising' for timely strategies. It highlights the balance between AI's efficiency and the necessity of human intuition in creative processes. Additionally, the chapter discusses hyper-personalization in marketing through immersive technologies and emphasizes the need for marketers to adapt and innovate in a rapidly evolving landscape.
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