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Mentioned in 1 episodes
The Context Marketing Revolution
How to Motivate Buyers in the Age of Infinite Media
Book • 2020
In 'The Context Marketing Revolution', Mathew Sweezey argues that traditional marketing models are ineffective in today's hyper-connected world.
He proposes a new approach, context marketing, which emphasizes delivering value to customers at the right moment and in the right context.
The book outlines five key elements of context marketing: Available, Permissioned, Personal, Authentic, and Purposeful, providing a framework for modern marketers to engage effectively with consumers.
He proposes a new approach, context marketing, which emphasizes delivering value to customers at the right moment and in the right context.
The book outlines five key elements of context marketing: Available, Permissioned, Personal, Authentic, and Purposeful, providing a framework for modern marketers to engage effectively with consumers.
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Mentioned in 1 episodes
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Paul Roetzer
#1. Mathew Sweezey, Salesforce: The Post-AI Consumer
