Paul Roetzer

AI expert Paul Roetzer discusses practical applications of AI in marketing and business, including data analysis and visual recognition. He explores pitfalls like data leaks and stresses the need for clear policies. Roetzer analyzes the current state of AI adoption and highlights the rapid evolution of AI technology.

AI expert, Paul Roetzer, discusses practical implications of adopting AI in business, including not-so-obvious use cases of generative AI, analyzing sales pages with AI tools, legal and ethical considerations, navigating the AI adoption curve in business, and the rapid evolution of artificial intelligence.

Paul Roetzer, Founder and CEO of the Marketing AI Institute, discusses the potential of AI in B2B marketing and shares practical applications of AI tools. The conversation covers building an audience, the emergence of new AI technologies, and the future impact of AI in marketing and business.

AI expert Paul Roetzer discusses the peaks and pitfalls of AI innovation in agencies, focusing on adapting to AI tools, copyright concerns, client-agency co-creation, and the future of agencies in the age of AI. He highlights the importance of testing, piloting AI tools, and navigating the evolving AI landscape. The podcast sheds light on challenges faced by agencies in integrating AI, balancing AI tools with human insight, and investing in multiple promising AI companies.

Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, discusses essential strategies for AI adoption in marketing. He highlights the varied levels of AI integration among organizations and shares insights on effective resource allocation. The conversation delves into how companies like Cleveland Clinic and Moderna leverage AI, and the shifting landscape of advertising agencies necessitating innovation. Roetzer also emphasizes the importance of experimentation with AI tools and understanding data distribution to stay competitive in the evolving market.