Paul Roetzer

AI expert Paul Roetzer discusses practical applications of AI in marketing and business, including data analysis and visual recognition. He explores pitfalls like data leaks and stresses the need for clear policies. Roetzer analyzes the current state of AI adoption and highlights the rapid evolution of AI technology.

Paul Roetzer, co-host of The Artificial Intelligence Podcast, shares his insights on the intersection of AI and humanity. He discusses the challenges small business owners face against AI-driven competitors and the importance of adapting to an AI-centric marketplace. The conversation highlights the necessity of critical thinking in the workplace and promotes a human-centered approach to AI in marketing. Roetzer also delves into recent developments in AI chatbots, emphasizing their evolving personalities and memory, while pondering the future emotional relationships with these technologies.

AI expert, Paul Roetzer, discusses practical implications of adopting AI in business, including not-so-obvious use cases of generative AI, analyzing sales pages with AI tools, legal and ethical considerations, navigating the AI adoption curve in business, and the rapid evolution of artificial intelligence.

Paul Roetzer, Founder and CEO of the Marketing AI Institute, discusses the potential of AI in B2B marketing and shares practical applications of AI tools. The conversation covers building an audience, the emergence of new AI technologies, and the future impact of AI in marketing and business.

AI expert Paul Roetzer discusses the peaks and pitfalls of AI innovation in agencies, focusing on adapting to AI tools, copyright concerns, client-agency co-creation, and the future of agencies in the age of AI. He highlights the importance of testing, piloting AI tools, and navigating the evolving AI landscape. The podcast sheds light on challenges faced by agencies in integrating AI, balancing AI tools with human insight, and investing in multiple promising AI companies.

Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, discusses essential strategies for AI adoption in marketing. He highlights the varied levels of AI integration among organizations and shares insights on effective resource allocation. The conversation delves into how companies like Cleveland Clinic and Moderna leverage AI, and the shifting landscape of advertising agencies necessitating innovation. Roetzer also emphasizes the importance of experimentation with AI tools and understanding data distribution to stay competitive in the evolving market.

Mark Schaefer, a marketing thought leader, and Paul Roetzer, a marketing tech authority and agency founder, dive into the paradox of AI's low adoption despite its potential. They discuss how marketing can help improve AI's public perception and tackle ethical challenges related to AI and copyright. The conversation highlights the regulatory landscape, including insights on a California bill and global approaches to AI regulation. Personal anecdotes illustrate the practical use of AI in marketing, emphasizing accessibility for teams.

Paul Roetzer, an expert in AI and business, discusses the practical implications of AI adoption in marketing. Topics include unique applications of generative AI, analyzing sales materials with AI, navigating AI pitfalls, and assessing the stage of AI adoption in business.

Paul Roetzer, founder of the Marketing AI Institute, discusses the impact of AI on marketing agencies, the need for human oversight in AI-generated outputs, challenges in using large language models for customer interactions, and the emergence of AI-native agencies. He also shares insights on managing AI in marketing departments, selecting strategic partners, and practical tips for navigating AI integration in agencies.

Host Mark Schaefer and guest Paul Roetzer, founder of the Marketing AI Institute, discuss the potential applications of personal GPTs, advancements in chat GPT, legal considerations and the need for generative AI policies, the importance of AI literacy, the dangers of AI training itself, the use of personal GPTs for consultative businesses, and the potential AI divide and impact on the workforce.