The Adoption Problem in AI

There is a significant challenge regarding AI adoption across various organizations, as many companies still struggle to implement AI effectively. Despite the availability of advanced tools like Microsoft Co-Pilot, numerous organizations either do not utilize them or do so ineffectively, often viewing AI merely as an enhanced search engine. It is crucial for marketing and communications teams to take the lead in educating other departments about the potential and value of AI, as many organizations lack a cohesive strategy for implementation. This disconnection often leads to inadequate onboarding and a failure to convey the transformative possibilities that AI can offer.