Does AI Have a Marketing Problem?

Mark Schaefer, a marketing thought leader, and Paul Roetzer, a marketing tech authority and agency founder, dive into the paradox of AI's low adoption despite its potential. They discuss how marketing can help improve AI's public perception and tackle ethical challenges related to AI and copyright. The conversation highlights the regulatory landscape, including insights on a California bill and global approaches to AI regulation. Personal anecdotes illustrate the practical use of AI in marketing, emphasizing accessibility for teams.