
Mark Schaefer
Marketing expert, speaker, and author. Host of The Marketing Companion podcast.
Top 10 podcasts with Mark Schaefer
Ranked by the Snipd community

78 snips
Mar 27, 2025 • 41min
How to Use Disruptive Storytelling to Thrive as a Marketer
Mark Schaefer, a futurist and marketing expert known for his books like "Marketing Rebellion," discusses the transformative power of disruptive storytelling in today’s marketing landscape. He emphasizes the need for emotional connection over formulaic strategies, sharing compelling case studies like ELF Cosmetics. Mark advocates for innovation in marketing, encouraging experimentation and pilot programs to break corporate barriers. He also highlights unique engagement tactics, like augmented reality in narratives, to create authentic consumer experiences.

35 snips
Jul 4, 2024 • 44min
Forget Everything You Know About Social Media: Embracing Chaos
Mark Schaefer discusses the evolving landscape of social media marketing, emphasizing the importance of creating strong emotional connections with audiences. He shares insights on choosing the right content lane, the power of storytelling in content creation, and the impact of AI on marketing roles. The episode concludes with calls to action and sponsor mentions.

17 snips
Jan 26, 2023 • 42min
Community-Based Marketing: The Future of Business
Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? To discover the benefits of community and why it’s a powerful marketing strategy, I interview Mark Schaefer.Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/547Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 snips
Mar 29, 2025 • 45min
The You-niverse: How to Stay Human in an AI Marketing World with Mark Schaefer
Mark Schaefer, a globally-acclaimed keynote speaker and author of 10 best-selling marketing books, joins the conversation to explore the intersection of AI and human connection in marketing. He argues that authentic, imperfect content resonates more with audiences than AI-generated perfection. As AI technologies advance, he highlights the importance of maintaining genuine human touch and creativity in marketing. Schaefer also discusses the evolving nature of personal branding and the role of storytelling in building emotional connections.

13 snips
Aug 23, 2023 • 36min
Mark Schaefer on book writing processes, the right questions, community value, and the courage to experiment (AC Ep7)
Mark Schaefer, bestselling author, talks about book writing processes, integrating AI in writing, the enduring importance of questioning, audience vs. community, experimental learning, staying relevant, amplifying your unique voice, and embracing trend curatorship.

7 snips
Feb 12, 2024 • 34min
A new look at loyalty
Mathew Sweezy and Mark Schaefer discuss innovative strategies to build loyalty through experiences and games native to the digital lifestyle. They explore the decline of loyalty in the changing marketing landscape, the use of experiences as rewards in marketing, and successful community-building case studies. The conversation also touches on tokenization, gamified experiences in loyalty programs, and the future potential of technology in building loyalty.

7 snips
Jan 15, 2024 • 50min
Breaking all the rules of eCommerce
Guest Mark Schaefer and Amanda Russell break down the biggest revolution in retail since Amazon, discussing the rise of Chinese fashion brands Shein and Temu. They explore the unique business models and success factors of these eCommerce platforms, while also delving into the complexities of consumer behavior, ethical concerns, and unconventional pricing strategies in the fashion industry.

May 17, 2024 • 1h 22min
488 Social Media Explained 3.0 by Mark Schaefer
Mark Schaefer, a bestselling author and marketing expert, discusses social media success in the AI era. Topics include evolving social media strategy, AI's impact, customer creation, authentic content, social media measurement, customer engagement, and joining marketing-focused communities. The conversation provides practical insights for modern marketers.

Oct 4, 2024 • 55min
Your Content Marketing Questions Are Answered [Special Episode] (448)
Drew Davis, a content strategy expert, and Ann Handley, a digital marketing pioneer, join industry veterans Katie Brinkley, Mark Schaefer, Rob LaLacheur, and Brian Piper. They dive into how AI reshapes creativity in content marketing and discuss the balance between personal and business branding. The experts challenge outdated marketing metrics, advocating for user engagement over mere traffic. They also explore how to empower teams amid budget constraints and the importance of authenticity in a tech-driven landscape. Expect insights and actionable tips for marketers!

Apr 22, 2024 • 34min
When to stop and start your content projects
Mark Schaefer shares his content anxiety while Jay Acunzo discusses his strategy of starting and stopping shows. They explore transitioning content projects, maintaining passion, and balancing creativity with accountability in content creation.