Thinking With Mitch Joel AI And The Future Of Marketing With Mark Schaefer - TWMJ #1016
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Dec 28, 2025 
In this conversation with Mark Schaefer, a seasoned marketing strategist and author, they dive into the profound effects of AI on consumer behavior. Mark highlights how AI is reshaping empathy, trust, and creativity in marketing. He emphasizes the importance of curiosity as a skill to combat over-reliance on automation. They also discuss the shift from an attention economy to one based on genuine connections, and the enduring nature of art and human passion in the face of technological change.
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AI Is Changing Customers, Not Just Tools
- AI is reshaping how customers think, trust, decide, and connect, not just marketing tactics.
- Mark Schaefer argues brands must rethink relevance, loyalty, and serving machine-assisted customers.
Student Realizes AI May Reduce Her Skills
- A college junior told Mark she uses AI almost hourly and relied on ChatGPT even to answer interview questions.
- She concluded "I am making myself dumber," which alarmed Mark about cultural shifts.
Use AI To Amplify Curiosity, Not Replace It
- Cultivate curiosity and tolerate uncertainty so AI becomes a learning amplifier, not a crutch.
- Do deep work to internalize knowledge instead of outsourcing understanding to AI.
