Tools vs. artistry in creative work

Welcome to episode #1016 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

At a moment when artificial intelligence is reshaping not just how markets operate but how people think, feel, decide and connect, understanding the human consequences of that shift has become essential. Mark Schaefer is a keynote speaker, educator, strategist, and a voice in modern marketing, with more than three decades of experience spanning global sales, public relations and brand strategy. He is a faculty member at Rutgers University. Mark's latest book, How AI Changes Your Customers - The Marketing Guide To Humanity's Next Chapter, extends his body of work by examining how AI is quietly rewiring consumer psychology, trust, agency, empathy, and belonging (be sure to check out his other books). Rather than focusing on algorithms or tools, Mark explores how customers are becoming more machine-assisted, less patient, more dependent on automation, and increasingly hungry for meaning and connection in a world optimized for efficiency. He argues that curiosity, art, and human connection are strategic advantages rather than soft ideals. Grounded in research, lived experience, and cultural observation, his work challenges marketers and leaders to rethink relevance, rethink loyalty, and rethink what it means to serve customers whose decisions are increasingly shaped by machines. At its core, Mark's perspective reframes AI not as a threat to humanity, but as a force that exposes what only humans can still do well…if they choose to lean into it. Enjoy the conversation…

• Running time: 1:06:07.
• Hello from beautiful Montreal.
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• How AI Changes Your Customers - The Marketing Guide To Humanity's Next Chapter.
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Chapters:

(00:00) - Introduction to Mark Schaefer and AI's Impact. (03:00) - The Dual Nature of AI: Exciting and Terrifying. (06:09) - Cultural Shifts and AI's Influence on Humanity. (08:53) - Curiosity and Learning in the Age of AI. (12:08) - The Role of AI in Content Creation. (14:57) - Art, Tools, and the Essence of Creativity. (17:54) - The Illusion of Intimacy in AI. (21:05) - Navigating the Attention vs. Intimacy Economy. (23:54) - The Future of AI and Human Connection. (37:13) - Cultural Perspectives on AI and Work. (39:06) - AI Sovereignty and Global Implications. (41:23) - The Human Element in AI and Marketing. (43:42) - The Challenge of Authenticity in AI Content. (45:52) - Navigating Trust in a Digital Age. (49:20) - Generational Differences in Trust and Truth. (53:02) - The Role of Curiosity in the Age of AI. (56:46) - The Future of Trust and AI in Business. (01:01:40) - The Impact of AI on Human Connection. (01:03:59) - Embracing AI for Positive Change.