Social Media Marketing Podcast Forget Everything You Know About Social Media: Embracing Chaos
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Jul 4, 2024 Mark Schaefer discusses the evolving landscape of social media marketing, emphasizing the importance of creating strong emotional connections with audiences. He shares insights on choosing the right content lane, the power of storytelling in content creation, and the impact of AI on marketing roles. The episode concludes with calls to action and sponsor mentions.
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Social Media's Evolving Role
- Social media has shifted from a strategy to a process within the marketing mix.
- Its primary strength lies in reaching new audiences, not necessarily building strong relationships.
Building Stronger Connections
- Focus on using social media's reach to drive audiences to subscribe to owned content channels (blogs, podcasts, etc.).
- This builds stronger relationships and provides more reliable reach than algorithmic feeds.
Embracing Fragmentation
- Accept that only a fraction of followers will see your content due to algorithms and evolving interests.
- Focus on content quality to make the most of the reach you do achieve.