
AI Explored AI Is Changing Human Behavior: How to Prepare
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Nov 18, 2025 Mark Schaefer, a renowned futurist and marketing strategist, dives into how AI is reshaping human behavior. He shares his initial fears about AI and how it became a vital part of his creative process. Mark warns against blindly delegating AI tasks without understanding the technology and discusses the balance of AI's benefits and risks. He explores topics like AI-driven empathy, decision-making, and the importance of maintaining personal branding in an AI-influenced world, ultimately encouraging a thoughtful embrace of AI.
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Author’s Wake-Up Call With ChatGPT
- Mark Schaefer tested ChatGPT by asking it to write in his voice and it produced a near-perfect essay in seconds.
- That moment forced him to reconsider his role as an author and fueled his deep exploration of AI.
Don’t Delegate Learning AI
- Roll up your sleeves and experiment with AI tools yourself instead of delegating to others.
- Try multiple platforms (e.g., Notebook LM, MidJourney, Perplexity) to learn what's possible.
Cognitive Offloading Rewires Skills
- Cognitive offloading means we lose skills as AI performs tasks for us, like map reading.
- Overreliance risks a form of self-imposed dementia and reduced deep thinking capacity.






