

AI Explored
Michael Stelzner, Social Media Examiner—AI marketing
This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.Show notes at Socialmediaexaminer.com/aipod
Episodes
Mentioned books

133 snips
Nov 4, 2025 • 44min
Building AI Agents: A Proven Process
Sara Davison, Co-founder of AI Build Lab and an agentic AI expert, sheds light on the transformative power of AI agents for businesses. She clarifies the differences between agents and chatbots, emphasizing their autonomy. The conversation dives into the importance of deep workflow discovery and the iterative process of building trust with AI. Sara also discusses the innovative Document Generation use case and the role of multi-agent teams, highlighting the need for human oversight and continuous maintenance to ensure effectiveness.

127 snips
Oct 28, 2025 • 43min
Building an AI CMO That Becomes Your Strategic Marketing Partner
In this discussion, Erika Stanley, an AI strategist and founder of Mile End Digital, shares insights on transforming AI into a strategic marketing partner rather than just an intern. She emphasizes the benefits of an AI chief marketing officer for small teams, including cost-effectiveness and expert guidance. Erika guides listeners on documenting their brand voice, defining business goals, and building an AI CMO, using tools like Poppy AI to enhance content creation and strategy. This engaging conversation highlights practical steps to leverage AI for impactful marketing.

172 snips
Oct 21, 2025 • 41min
Advanced ChatGPT Features for Any Business
Kendra Ramirez, AI strategist and co-founder of Cincy AI for Humans, dives into the advanced features of ChatGPT. She reveals how agent mode acts like a digital project manager, automating tasks like email triage and lead discovery. Kendra explains deep research capabilities that can replace costly studies with quick, thorough reports. She also introduces vision mode, a real-time troubleshooting tool using your phone's camera. This conversation is a goldmine for businesses looking to save time and resources with AI!

177 snips
Oct 14, 2025 • 46min
3 Custom GPTs That Make You More Money and Free Your Time
Wendy Breakstone, known as the 'Custom GPT Gal,' is an AI strategist helping businesses enhance efficiency and revenue through custom GPTs. In their conversation, Wendy debunks myths about custom GPTs, emphasizing they don’t only produce generic results. She elaborates on three types of GPTs—foundational, add-on, and standalone—each serving distinct purposes. Wendy also introduces her Two-of-Three rule for selecting projects and the STARS framework for design. Get ready to explore how custom GPTs can revolutionize your workflow!

89 snips
Oct 10, 2025 • 43min
New AI Marketing Study: 60% Do This Daily...
Michael Stelzner, Founder of Social Media Examiner and author of the 2025 AI Marketing Industry Report, dives into the world of AI in marketing. Discover how daily AI use skyrocketed from 37% to 60%, reshaping the landscape. Surprisingly, most marketers feel AI isn't a job threat but a chance for new opportunities. The biggest challenge? Understanding AI, even as its time-saving benefits loom large. Learn which platforms are gaining traction and find out what 81% of marketers desperately want to master right now!

117 snips
Oct 7, 2025 • 42min
Successfully Deploying AI for Traditional Businesses
In this insightful conversation, Karl Yeh, AI strategist and co-founder of 0260.ai, shares his expertise on deploying AI in traditional businesses. He debunks misconceptions about AI adoption and emphasizes the importance of change management. Karl highlights the immediate productivity benefits of AI and advises on tackling repetitive tasks first. He outlines effective pilot programs, stressing the need for expert involvement and communication. With serious competition from AI-native startups, he encourages businesses to adapt proactively in the evolving economy.

182 snips
Sep 30, 2025 • 47min
AI Search: How to Get Recommended By AI
Dr. Samantha North, an AI strategist with a PhD in data science, discusses how businesses can optimize for AI-driven search and recommendations. She explains the importance of AI recommendations over traditional SEO, debunks myths about AI search, and emphasizes the benefits of being recommended by AI. Listeners learn practical tips like querying AI about their brand, using monitoring tools, and modifying content to enhance AI visibility. Samantha also highlights how platforms like Reddit and LinkedIn can boost AI visibility through ethical comparison content.

139 snips
Sep 23, 2025 • 46min
Entrepreneurial AI Pitfalls: Stop Making These 3 AI Mistakes
Join Michael Hyatt, an entrepreneur and leadership expert who founded Full Focus and runs the AI Business Lab, as he dives into the essential strategies for successfully integrating AI into business. He shares his personal journey with AI tools like ChatGPT and Gemini, emphasizing the importance of overcoming mindset barriers. Hyatt reveals practical training tactics to engage teams and cautions against common pitfalls, such as tool selection and subscription choices, ensuring your AI adoption journey is smooth and effective.

159 snips
Sep 16, 2025 • 48min
Automating Lead Nurturing With AI Agents
Noelle Russell, an AI business strategist and founder of the AI Leadership Institute, shares her insights on automating lead nurturing with AI. She details how AI agents can convert cold leads into qualified prospects, revealing practical steps for creating these tools. The conversation tackles common misconceptions about AI and highlights the technology's potential to streamline marketing efforts. Noelle also emphasizes the importance of ethical practices and adapting skills to leverage AI's capabilities for increased productivity.

251 snips
Sep 9, 2025 • 48min
AI Operating Systems: The Next Level of AI for Business
Dr. Nici Sweaney, founder of AI Her Way, dives into the transformative power of AI operating systems for business growth. She discusses the importance of ethical frameworks in AI and how they can create a competitive edge. Sweaney shares practical steps for integrating AI into organizational workflows while emphasizing human oversight. Listeners will learn how to balance creativity with AI efficiency, ensuring a successful marketing strategy in an increasingly AI-driven landscape. Her insights inspire a constructive approach to navigating the complexities of modern business technology.


