AI Explored

Audrey Chia, an AI strategist and conversion copywriter, shares her journey integrating AI into copywriting, spurred by tools like ChatGPT. She warns against accepting AI-generated content unreviewed and highlights the importance of human oversight. Audrey outlines a strategic five-step framework for crafting high-converting copy, including audience insights and emotional interview questions. She emphasizes the benefits of blending AI with human creativity, offering practical tips for defining value propositions and mimicking brand voice.

Isar Meitis, an AI strategist and founder of Multiply, discusses transforming AI initiatives from simple chatbots into impactful business transformations. He addresses misconceptions about workflow automation, emphasizing that AI enhances flexibility rather than rigidity. Isar shares practical examples, including automating B2B prospect identification and content repurposing for marketers. He also explains the advantages of custom GPTs and efficient backend assistants, alongside strategies for testing and ensuring quality in AI outputs.

Casey Meehan, an AI coach and creator of the Blazing Zebra YouTube channel, shares his journey from agency work to AI mastery. He explains how Claude Projects can streamline and scale content creation for marketers. Discover how he utilizes these projects for efficient workflows, training models for titles and thumbnails, and generating eBooks from transcripts. Casey also addresses common misconceptions about AI tools and highlights the consultative advantages of Claude over others. Tune in for invaluable insights on maximizing your content strategy with AI!

Struggling to understand what agentic AI actually means? Wondering how to cut through the hype and start implementing agentic AI that truly works for your business? To discover a practical framework for understanding and implementing agentic AI, from simple prompting techniques to fully autonomous systems, I interview Christopher S. Penn.Guest: Christopher S. Penn | Show Notes: socialmediaexaminer.com/a81Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Schaefer, a renowned futurist and marketing strategist, dives into how AI is reshaping human behavior. He shares his initial fears about AI and how it became a vital part of his creative process. Mark warns against blindly delegating AI tasks without understanding the technology and discusses the balance of AI's benefits and risks. He explores topics like AI-driven empathy, decision-making, and the importance of maintaining personal branding in an AI-influenced world, ultimately encouraging a thoughtful embrace of AI.

Brittany Long, founder of Impact Driven AI, transforms how entrepreneurs manage marketing with AI automation. She demystifies common misconceptions about AI, emphasizing its benefits for small teams, such as time and cost savings. Brittany shares practical tools like Make and Zapier to streamline workflows. With examples like automating social content from voice notes, she illustrates how AI can enhance creative pursuits. Plus, she discusses strategies to navigate team concerns, ensuring AI is seen as a helpful collaborator.

Sara Davison, Co-founder of AI Build Lab and an agentic AI expert, sheds light on the transformative power of AI agents for businesses. She clarifies the differences between agents and chatbots, emphasizing their autonomy. The conversation dives into the importance of deep workflow discovery and the iterative process of building trust with AI. Sara also discusses the innovative Document Generation use case and the role of multi-agent teams, highlighting the need for human oversight and continuous maintenance to ensure effectiveness.

In this discussion, Erika Stanley, an AI strategist and founder of Mile End Digital, shares insights on transforming AI into a strategic marketing partner rather than just an intern. She emphasizes the benefits of an AI chief marketing officer for small teams, including cost-effectiveness and expert guidance. Erika guides listeners on documenting their brand voice, defining business goals, and building an AI CMO, using tools like Poppy AI to enhance content creation and strategy. This engaging conversation highlights practical steps to leverage AI for impactful marketing.

Kendra Ramirez, AI strategist and co-founder of Cincy AI for Humans, dives into the advanced features of ChatGPT. She reveals how agent mode acts like a digital project manager, automating tasks like email triage and lead discovery. Kendra explains deep research capabilities that can replace costly studies with quick, thorough reports. She also introduces vision mode, a real-time troubleshooting tool using your phone's camera. This conversation is a goldmine for businesses looking to save time and resources with AI!

Wendy Breakstone, known as the 'Custom GPT Gal,' is an AI strategist helping businesses enhance efficiency and revenue through custom GPTs. In their conversation, Wendy debunks myths about custom GPTs, emphasizing they don’t only produce generic results. She elaborates on three types of GPTs—foundational, add-on, and standalone—each serving distinct purposes. Wendy also introduces her Two-of-Three rule for selecting projects and the STARS framework for design. Get ready to explore how custom GPTs can revolutionize your workflow!