AI Explored

Lauren deVane, AI creative futurist and former creative director known as 'your AI auntie', teaches brands how to use AI for design and image generation. She discusses when AI-generated people work, business benefits like speed and lower budgets, and how to choose models and tools. Lauren also outlines a seven-pillar prompting framework and practical workflows for professional AI images.

In this discussion, Tommy Chryst, founder of Arose AI and expert in voice agents, dives into the world of AI voice technology. He shares his journey from college coding to creating voice solutions that enhance customer service. Tommy emphasizes that effective voice agents require careful design, not just plug-and-play solutions. He explores the importance of ROI validation, legal considerations, and the future of multimodal interaction in voice tech. With practical advice on tools and integration, Tommy equips businesses to harness the power of AI voice agents successfully.

Taylor Radey, Director of Research at SmarterX and instructor at the AI Academy, shares her insights on personalizing AI for businesses. She discusses the pitfalls of relying on generic AI outputs, emphasizing the importance of strategic personalization. Taylor introduces her D-A-T-A framework for capturing unique business insights and shares tools for extracting knowledge from experts. She also explains how to create custom AI agents and maintain knowledge bases, highlighting ways to enhance efficiency and trust in AI applications.

In this insightful discussion, Kristin Ginn, an AI strategist at Microsoft and founder of Transform.AiShen, shares her journey into AI and the importance of human-first adoption. She explains why many AI investments fail due to readiness issues rather than technical flaws. Kristin introduces a three-layer framework for activation, highlights the different user types—champion, curious, and reluctant—and provides strategies for engaging reluctant users through clear use cases. Her insights on fostering AI habits and leadership's role in adoption are particularly enlightening.

In this engaging conversation, Gemma Bonham-Carter, an AI business strategist and founder of AI All Stars, shares her insights on building a team of specialized AI 'employees' that can scale business operations. She explains that AI tools require detailed training and a well-crafted brand book to avoid generic output. Gemma highlights practical applications, like email and course development assistants, and outlines the steps to create tailored knowledge files for effective AI performance. Discover how to use AI efficiently and creatively!

Jeremiah Owyang, an AI analyst and partner at Blitzscaling Ventures, dives into the transformative impact of AI on marketing. He discusses the evolution of AI agents and their potential to redefine the customer journey. Jeremiah breaks down common misconceptions about AI, explains the AI-first approach for businesses, and highlights the differences between AI-native startups and traditional firms. He shares insights on how marketers must adapt as AI agents begin handling research and purchases, shifting the landscape of consumer engagement.

Audrey Chia, an AI strategist and conversion copywriter, shares her journey integrating AI into copywriting, spurred by tools like ChatGPT. She warns against accepting AI-generated content unreviewed and highlights the importance of human oversight. Audrey outlines a strategic five-step framework for crafting high-converting copy, including audience insights and emotional interview questions. She emphasizes the benefits of blending AI with human creativity, offering practical tips for defining value propositions and mimicking brand voice.

Isar Meitis, an AI strategist and founder of Multiply, discusses transforming AI initiatives from simple chatbots into impactful business transformations. He addresses misconceptions about workflow automation, emphasizing that AI enhances flexibility rather than rigidity. Isar shares practical examples, including automating B2B prospect identification and content repurposing for marketers. He also explains the advantages of custom GPTs and efficient backend assistants, alongside strategies for testing and ensuring quality in AI outputs.

Casey Meehan, an AI coach and creator of the Blazing Zebra YouTube channel, shares his journey from agency work to AI mastery. He explains how Claude Projects can streamline and scale content creation for marketers. Discover how he utilizes these projects for efficient workflows, training models for titles and thumbnails, and generating eBooks from transcripts. Casey also addresses common misconceptions about AI tools and highlights the consultative advantages of Claude over others. Tune in for invaluable insights on maximizing your content strategy with AI!

Struggling to understand what agentic AI actually means? Wondering how to cut through the hype and start implementing agentic AI that truly works for your business? To discover a practical framework for understanding and implementing agentic AI, from simple prompting techniques to fully autonomous systems, I interview Christopher S. Penn.Guest: Christopher S. Penn | Show Notes: socialmediaexaminer.com/a81Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.