AI Explored

In this insightful discussion, Kristin Ginn, an AI strategist at Microsoft and founder of Transform.AiShen, shares her journey into AI and the importance of human-first adoption. She explains why many AI investments fail due to readiness issues rather than technical flaws. Kristin introduces a three-layer framework for activation, highlights the different user types—champion, curious, and reluctant—and provides strategies for engaging reluctant users through clear use cases. Her insights on fostering AI habits and leadership's role in adoption are particularly enlightening.

In this engaging conversation, Gemma Bonham-Carter, an AI business strategist and founder of AI All Stars, shares her insights on building a team of specialized AI 'employees' that can scale business operations. She explains that AI tools require detailed training and a well-crafted brand book to avoid generic output. Gemma highlights practical applications, like email and course development assistants, and outlines the steps to create tailored knowledge files for effective AI performance. Discover how to use AI efficiently and creatively!

Jeremiah Owyang, an AI analyst and partner at Blitzscaling Ventures, dives into the transformative impact of AI on marketing. He discusses the evolution of AI agents and their potential to redefine the customer journey. Jeremiah breaks down common misconceptions about AI, explains the AI-first approach for businesses, and highlights the differences between AI-native startups and traditional firms. He shares insights on how marketers must adapt as AI agents begin handling research and purchases, shifting the landscape of consumer engagement.

Audrey Chia, an AI strategist and conversion copywriter, shares her journey integrating AI into copywriting, spurred by tools like ChatGPT. She warns against accepting AI-generated content unreviewed and highlights the importance of human oversight. Audrey outlines a strategic five-step framework for crafting high-converting copy, including audience insights and emotional interview questions. She emphasizes the benefits of blending AI with human creativity, offering practical tips for defining value propositions and mimicking brand voice.

Isar Meitis, an AI strategist and founder of Multiply, discusses transforming AI initiatives from simple chatbots into impactful business transformations. He addresses misconceptions about workflow automation, emphasizing that AI enhances flexibility rather than rigidity. Isar shares practical examples, including automating B2B prospect identification and content repurposing for marketers. He also explains the advantages of custom GPTs and efficient backend assistants, alongside strategies for testing and ensuring quality in AI outputs.

Casey Meehan, an AI coach and creator of the Blazing Zebra YouTube channel, shares his journey from agency work to AI mastery. He explains how Claude Projects can streamline and scale content creation for marketers. Discover how he utilizes these projects for efficient workflows, training models for titles and thumbnails, and generating eBooks from transcripts. Casey also addresses common misconceptions about AI tools and highlights the consultative advantages of Claude over others. Tune in for invaluable insights on maximizing your content strategy with AI!

Struggling to understand what agentic AI actually means? Wondering how to cut through the hype and start implementing agentic AI that truly works for your business? To discover a practical framework for understanding and implementing agentic AI, from simple prompting techniques to fully autonomous systems, I interview Christopher S. Penn.Guest: Christopher S. Penn | Show Notes: socialmediaexaminer.com/a81Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Schaefer, a renowned futurist and marketing strategist, dives into how AI is reshaping human behavior. He shares his initial fears about AI and how it became a vital part of his creative process. Mark warns against blindly delegating AI tasks without understanding the technology and discusses the balance of AI's benefits and risks. He explores topics like AI-driven empathy, decision-making, and the importance of maintaining personal branding in an AI-influenced world, ultimately encouraging a thoughtful embrace of AI.

Brittany Long, founder of Impact Driven AI, transforms how entrepreneurs manage marketing with AI automation. She demystifies common misconceptions about AI, emphasizing its benefits for small teams, such as time and cost savings. Brittany shares practical tools like Make and Zapier to streamline workflows. With examples like automating social content from voice notes, she illustrates how AI can enhance creative pursuits. Plus, she discusses strategies to navigate team concerns, ensuring AI is seen as a helpful collaborator.

Sara Davison, Co-founder of AI Build Lab and an agentic AI expert, sheds light on the transformative power of AI agents for businesses. She clarifies the differences between agents and chatbots, emphasizing their autonomy. The conversation dives into the importance of deep workflow discovery and the iterative process of building trust with AI. Sara also discusses the innovative Document Generation use case and the role of multi-agent teams, highlighting the need for human oversight and continuous maintenance to ensure effectiveness.