AI Explored

Struggling to understand what agentic AI actually means? Wondering how to cut through the hype and start implementing agentic AI that truly works for your business? To discover a practical framework for understanding and implementing agentic AI, from simple prompting techniques to fully autonomous systems, I interview Christopher S. Penn.Guest: Christopher S. Penn | Show Notes: socialmediaexaminer.com/a81Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Schaefer, a renowned futurist and marketing strategist, dives into how AI is reshaping human behavior. He shares his initial fears about AI and how it became a vital part of his creative process. Mark warns against blindly delegating AI tasks without understanding the technology and discusses the balance of AI's benefits and risks. He explores topics like AI-driven empathy, decision-making, and the importance of maintaining personal branding in an AI-influenced world, ultimately encouraging a thoughtful embrace of AI.

Brittany Long, founder of Impact Driven AI, transforms how entrepreneurs manage marketing with AI automation. She demystifies common misconceptions about AI, emphasizing its benefits for small teams, such as time and cost savings. Brittany shares practical tools like Make and Zapier to streamline workflows. With examples like automating social content from voice notes, she illustrates how AI can enhance creative pursuits. Plus, she discusses strategies to navigate team concerns, ensuring AI is seen as a helpful collaborator.

Sara Davison, Co-founder of AI Build Lab and an agentic AI expert, sheds light on the transformative power of AI agents for businesses. She clarifies the differences between agents and chatbots, emphasizing their autonomy. The conversation dives into the importance of deep workflow discovery and the iterative process of building trust with AI. Sara also discusses the innovative Document Generation use case and the role of multi-agent teams, highlighting the need for human oversight and continuous maintenance to ensure effectiveness.

In this discussion, Erika Stanley, an AI strategist and founder of Mile End Digital, shares insights on transforming AI into a strategic marketing partner rather than just an intern. She emphasizes the benefits of an AI chief marketing officer for small teams, including cost-effectiveness and expert guidance. Erika guides listeners on documenting their brand voice, defining business goals, and building an AI CMO, using tools like Poppy AI to enhance content creation and strategy. This engaging conversation highlights practical steps to leverage AI for impactful marketing.

Kendra Ramirez, AI strategist and co-founder of Cincy AI for Humans, dives into the advanced features of ChatGPT. She reveals how agent mode acts like a digital project manager, automating tasks like email triage and lead discovery. Kendra explains deep research capabilities that can replace costly studies with quick, thorough reports. She also introduces vision mode, a real-time troubleshooting tool using your phone's camera. This conversation is a goldmine for businesses looking to save time and resources with AI!

Wendy Breakstone, known as the 'Custom GPT Gal,' is an AI strategist helping businesses enhance efficiency and revenue through custom GPTs. In their conversation, Wendy debunks myths about custom GPTs, emphasizing they don’t only produce generic results. She elaborates on three types of GPTs—foundational, add-on, and standalone—each serving distinct purposes. Wendy also introduces her Two-of-Three rule for selecting projects and the STARS framework for design. Get ready to explore how custom GPTs can revolutionize your workflow!

Michael Stelzner, Founder of Social Media Examiner and author of the 2025 AI Marketing Industry Report, dives into the world of AI in marketing. Discover how daily AI use skyrocketed from 37% to 60%, reshaping the landscape. Surprisingly, most marketers feel AI isn't a job threat but a chance for new opportunities. The biggest challenge? Understanding AI, even as its time-saving benefits loom large. Learn which platforms are gaining traction and find out what 81% of marketers desperately want to master right now!

In this insightful conversation, Karl Yeh, AI strategist and co-founder of 0260.ai, shares his expertise on deploying AI in traditional businesses. He debunks misconceptions about AI adoption and emphasizes the importance of change management. Karl highlights the immediate productivity benefits of AI and advises on tackling repetitive tasks first. He outlines effective pilot programs, stressing the need for expert involvement and communication. With serious competition from AI-native startups, he encourages businesses to adapt proactively in the evolving economy.

Dr. Samantha North, an AI strategist with a PhD in data science, discusses how businesses can optimize for AI-driven search and recommendations. She explains the importance of AI recommendations over traditional SEO, debunks myths about AI search, and emphasizes the benefits of being recommended by AI. Listeners learn practical tips like querying AI about their brand, using monitoring tools, and modifying content to enhance AI visibility. Samantha also highlights how platforms like Reddit and LinkedIn can boost AI visibility through ethical comparison content.