AI Explored Building a Team of AI Employees That Easily Scale Your Business
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Dec 30, 2025 
In this engaging conversation, Gemma Bonham-Carter, an AI business strategist and founder of AI All Stars, shares her insights on building a team of specialized AI 'employees' that can scale business operations. She explains that AI tools require detailed training and a well-crafted brand book to avoid generic output. Gemma highlights practical applications, like email and course development assistants, and outlines the steps to create tailored knowledge files for effective AI performance. Discover how to use AI efficiently and creatively!
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First ChatGPT Moment Changed Everything
- Gemma describes her first ChatGPT moment in a hotel room and how an Instagram caption amazed her.
- That moment convinced her AI would transform online business and sparked AI Unlocked events.
Train The AI, Don’t Blame The Model
- Generic AI assistants produce generic output unless you train them deeply on your brand.
- The tech is fine; the setup and backend training determine usefulness.
Start With A Brand Book
- Start building AI assistants by creating a comprehensive brand book before opening any AI tool.
- Use that brand book as the backbone to train every assistant for consistent voice and behavior.