AI Explored The Future of AI and Marketing: What’s Coming and How to Prepare
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Dec 23, 2025 Jeremiah Owyang, an AI analyst and partner at Blitzscaling Ventures, dives into the transformative impact of AI on marketing. He discusses the evolution of AI agents and their potential to redefine the customer journey. Jeremiah breaks down common misconceptions about AI, explains the AI-first approach for businesses, and highlights the differences between AI-native startups and traditional firms. He shares insights on how marketers must adapt as AI agents begin handling research and purchases, shifting the landscape of consumer engagement.
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From Scrappy Meetups To Premiere AI Events
- Jeremiah launched Llama Lounge in April 2023 after pivoting from Web3 and attending generative AI events.
- The event grew from scrappy meetups to a premier AI startup series hosted by major companies.
AI Bubble Is Expected, Not Surprising
- There's an inevitable AI bubble because every major tech trend experiences one.
- Jeremiah expects most of the 42,000 AI startups won't sustain, but the winners will form trillion-dollar companies.
Define Agents And Start With Human-In-Loop
- Define AI agents as software that senses, decides, and completes actions, then plan use cases accordingly.
- Start small: use agents to automate 24/7 tasks and keep humans in the loop during early deployment.
