AI Explored Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows
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Dec 9, 2025 Isar Meitis, an AI strategist and founder of Multiply, discusses transforming AI initiatives from simple chatbots into impactful business transformations. He addresses misconceptions about workflow automation, emphasizing that AI enhances flexibility rather than rigidity. Isar shares practical examples, including automating B2B prospect identification and content repurposing for marketers. He also explains the advantages of custom GPTs and efficient backend assistants, alongside strategies for testing and ensuring quality in AI outputs.
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AI Turns Rigid Flows Into Flexible Processes
- AI makes automation flexible by handling decisions humans used to make in workflows.
- This lets processes adapt dynamically instead of being rigid, one‑trick flows.
Turning Shopify Orders Into B2B Leads
- Isar describes a Shopify client where AI identifies B2B prospects from B2C orders and drafts outreach emails.
- The system enriches orders with person and company research and routes high‑value leads to sales drafts.
Keep Instructions Server‑Side To Save Tokens
- Avoid sending full prompt instructions each API call; keep instructions on the assistant and send minimal data.
- This reduces token use and lowers AI API costs dramatically.