AI Explored How to Write High-Converting Copy with AI: A Strategic Framework
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Dec 16, 2025 Audrey Chia, an AI strategist and conversion copywriter, shares her journey integrating AI into copywriting, spurred by tools like ChatGPT. She warns against accepting AI-generated content unreviewed and highlights the importance of human oversight. Audrey outlines a strategic five-step framework for crafting high-converting copy, including audience insights and emotional interview questions. She emphasizes the benefits of blending AI with human creativity, offering practical tips for defining value propositions and mimicking brand voice.
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Early ChatGPT Test With Nike Manifesto
- Audrey Chia first tested ChatGPT by asking it to write a Nike manifesto and was surprised the result was pretty good.
- She says ChatGPT evolved from a 'junior copywriter' to 'senior creative director' when prompted well.
AI Content Loses Trust Without Human Touch
- AI output often reads as AI when users accept it without human editing.
- That 'AI smell' can put readers off and damage trust and conversions.
Rapidly Test Messaging With AI
- Use AI to generate many messaging angles quickly and run tests to find what converts.
- Audrey credits AI with improving a charity client's ROAS from $1 to $7 in under three months.