How to Use Disruptive Storytelling to Thrive as a Marketer

Belonging to the Brand explores the power of brand communities and how companies can leverage them for growth and innovation.

In 'Contagious: Why Things Catch On,' Jonah Berger explains that the popularity of products, ideas, and behaviors is driven by six key principles: social currency, triggers, emotion, public visibility, practical value, and stories. Berger argues that word of mouth, rather than traditional advertising, is the primary force behind making things popular. He provides case studies, real-world examples, and research findings to support these principles, which can be applied to various fields including marketing, social causes, and political campaigns. The book emphasizes that contagious content can spread through everyday conversations rather than relying on socially influential individuals[2][4][5].

Marketing Rebellion by Mark W. Schaefer challenges traditional marketing strategies and offers insights into how businesses can adapt to connect with modern consumers. It emphasizes the importance of building genuine, human connections in a digital age and explores the power shift from companies to consumers. The book provides actionable steps for businesses to focus on customer experiences and advocacy.

In *Social Media Explained 3.0*, Mark Schaefer provides insights into how social media strategy has evolved, the role of content and engagement, and practical ideas for initiating and measuring paid strategies. The book also explores the impact of AI on social media effectiveness and offers case studies illustrating successful social media practices.