Social Media Marketing Podcast
How to Use Disruptive Storytelling to Thrive as a Marketer
Mar 27, 2025
Mark Schaefer, a futurist and marketing expert known for his books like "Marketing Rebellion," discusses the transformative power of disruptive storytelling in today’s marketing landscape. He emphasizes the need for emotional connection over formulaic strategies, sharing compelling case studies like ELF Cosmetics. Mark advocates for innovation in marketing, encouraging experimentation and pilot programs to break corporate barriers. He also highlights unique engagement tactics, like augmented reality in narratives, to create authentic consumer experiences.
41:18
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Quick takeaways
- Embracing disruptive storytelling enables marketers to create unique narratives that evoke emotional responses and deepen audience connections.
- A strategic approach to AI allows marketers to enhance creativity while leveraging irreplaceable human elements in storytelling and engagement.
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Transformative Networking Opportunities
Bringing together top marketers at Social Media Marketing World creates unmatched opportunities for networking and collaboration. Attendees engage in meaningful conversations over coffee, leading to the development of cohesive strategies and valuable connections that can propel their careers forward. The event is lauded for its potential to foster relationships that result in mentorships, client acquisitions, or partnerships. With attendees expressing the tangible benefits to their bottom lines, the conference is being recognized as a pivotal experience in the marketing landscape.
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