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Does AI Have a Marketing Problem?

The Marketing Companion

CHAPTER

Navigating AI Adoption and Ethical Challenges

This chapter discusses the difficulties organizations face in integrating AI technologies, with a focus on the need for effective marketing strategies and cross-departmental collaboration. It explores the intersection of AI and copyright issues in content creation, addressing the legal concerns that companies have regarding generative AI. Additionally, the chapter examines the evolving landscape of AI applications and the ethical implications of innovation in today's digital era.

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