Build a Better Agency Podcast
EP 406: The peaks and pitfalls of AI innovation with Paul Roetzer
Jul 17, 2023
AI expert Paul Roetzer discusses the peaks and pitfalls of AI innovation in agencies, focusing on adapting to AI tools, copyright concerns, client-agency co-creation, and the future of agencies in the age of AI. He highlights the importance of testing, piloting AI tools, and navigating the evolving AI landscape. The podcast sheds light on challenges faced by agencies in integrating AI, balancing AI tools with human insight, and investing in multiple promising AI companies.
46:32
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Quick takeaways
- Agencies must embrace AI to enhance operations and client services through value-based pricing models.
- Building an innovative team with a curiosity for AI tools is crucial for successful integration in agencies.
Deep dives
The Future of Agencies: Adapting to AI and Smarter Business Models
Adapting to the evolving landscape of AI is essential for agencies of all specializations. From traditional to digital agencies, integrating AI tools has the potential to streamline operations, enhance client services, and ensure business growth. With AI's ability to optimize work processes and improve efficiency, agencies must transition to value-based pricing models and demonstrate the added value of human insights and creativity. Embracing AI technology across all facets of the agency, including HR, finance, and operations, will be crucial in staying competitive and relevant in the industry.
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