EP 406: The peaks and pitfalls of AI innovation with Paul Roetzer

AI has been at the top of everyone’s minds this year, particularly with the birth of ChatGPT in November 2022. We’re currently in a renaissance where AI innovation and creativity are fusing to push the limits of what we ever thought was previously possible.

With these new AI tools comes a lot to look forward to, but also a lot of fear and uncertainty. Many of you are worried about job security, work expectations, and getting left behind in favor of faster, newer technology. In this episode, we’ll address these valid concerns with AI expert Paul Roetzer.

Paul has been at the forefront of AI innovation for most of his career and has some ideas to share with us about how this all started, where it’s at now, and what’s possible for the future. While the uncertainty is scary, one certainty is that we must lean into the AI movement with an open mind and be ready to adapt alongside it.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• How clients are starting to wise up to AI use for projects
• Copyright concerns for agencies using AI
• The real threats agencies should be looking out for with AI innovation
• The move to client-agency co-creation
• Always be testing
• Helping clients pilot AI tools in their strategy and operations
• The evolution of agencies that utilize AI innovation
• How to vet new AI tools in a sea of uncertainty
• The future of AI integrations