Build a Better Agency Podcast

Michael Farmer, a seasoned consultant and author, shares his wealth of knowledge on agency profitability and the disconnect between value and fees. He reveals how unclear scopes and excessive resource use can erode margins. Highlights include the importance of developing a data-driven understanding of agency output and how smaller agencies can thrive by focusing on client outcomes rather than just deliverables. The discussion emphasizes the need for agencies to adapt their strategies to navigate commoditization and prioritize meaningful relationships with clients.

Join Julia Menez, a former actuary turned travel-hacking expert, as she reveals how agency owners can unlock the hidden value of credit card points. She discusses common mistakes, like fixating on specific airline cards, and highlights the importance of a flexible strategy to enjoy luxury travel at lower costs. Julia shares actionable tips for curating the right credit card mix, managing points effectively, and maximizing rewards for both business and family trips. Discover how to effortlessly plan unforgettable adventures while optimizing your travel budget!

Discover how agency team structures are evolving as we approach 2026. Explore the rise of smaller, nimble teams that blend full-timers with specialized contractors. Learn why the most profitable agencies thrive with 12 to 40 members and the impact of AI on traditional roles. Dive into the need for agencies to transition from merely executing tasks to acting as strategic guides for clients. Embrace a culture of continuous learning and adaptability to navigate the shifting landscape of client relationships.

In this engaging discussion, Greg Shove, a serial entrepreneur and AI transformation expert, shares his insights on moving beyond basic AI initiatives to truly future-proof agencies. He discusses his journey as a non-technical founder and the importance of thoughtful leadership in AI integration. Greg provides practical frameworks like OAT for assessing agency readiness and advises on evaluating AI tools strategically. The conversation also dives into the need for transparency in dealing with workforce concerns and embracing AI for transforming client interactions and efficiency.

Karl Sakas, an agency advisor and author of 'From Chaos to Calm,' shares his expertise on overcoming the unique challenges of agency ownership. He discusses how leaders can shift from micromanaging to empowering their teams, emphasizing the importance of clear communication and delegation. Karl highlights common pitfalls like the 'new idea of the month club' and offers actionable frameworks for agency growth. He also touches on the critical need for succession planning and maintaining a well-defined owner role for a successful agency legacy.

In a captivating discussion, Jeff Eisenberg, author of " shares insights from his journey from sports marketing to agency leadership. He delves into the importance of 'tiny moments' in shaping effective leadership and agency culture. Jeff emphasizes the power of small, everyday interactions over grand gestures, advocating for vulnerability and empowering teams. He reveals valuable lessons learned on his path, including the need to shift focus from doing to leading, all while nurturing trust and core values. Ideal for any leader aiming for lasting success!

In this engaging discussion, Park Howell, a former agency owner and now a global storytelling coach, reveals how AI is revolutionizing brand storytelling. He introduces the Story Cycle Genie, an AI-powered tool that simplifies brand development, showcasing its ability to analyze content and deliver insights in minutes. Park and host Drew explore its impact on the agency-client relationship and share practical tips for using AI creatively. The conversation also dives into the importance of authentic narratives and the powerful ABT framework in enhancing audience engagement.

Dive into the essentials of employee retention with insights on creating clear, forward-thinking job descriptions that highlight growth opportunities. Discover the importance of thoughtful onboarding and regular one-on-one meetings to boost engagement. The power of frequent feedback and structured growth goals is emphasized, fostering professional development. Drew shares personal connection strategies, like his unique tradition of 'Dinner with Drew,' to cultivate a culture where employees feel valued and appreciated.

In this installment, Melissa Snow, founder of Powerful Women Rising and networking expert, shares her transformative journey from paralegal to entrepreneur. She emphasizes the shift from transactional networking to building authentic connections. Melissa debunks old-school networking myths, arguing that genuine conversations and trust foster lasting relationships. She offers tailored strategies for both introverts and extroverts, highlighting the importance of meaningful follow-ups and nurturing connections effectively, making networking an enjoyable and fruitful experience.

Rachel Gertz, an expert consultant with over 15 years of experience, joins to share how effective project management can transform agency workflows and profitability. She discusses the importance of a smooth sales-to-delivery handoff and the common pitfalls agencies face. Rachel reveals the balance between necessary structure and creative freedom, and offers practical steps for evaluating chaos within agencies. Listeners gain insights on enhancing client relationships and the need for strategic alignment in project management systems.