Build a Better Agency Podcast

In this engaging discussion, Park Howell, a former agency owner and now a global storytelling coach, reveals how AI is revolutionizing brand storytelling. He introduces the Story Cycle Genie, an AI-powered tool that simplifies brand development, showcasing its ability to analyze content and deliver insights in minutes. Park and host Drew explore its impact on the agency-client relationship and share practical tips for using AI creatively. The conversation also dives into the importance of authentic narratives and the powerful ABT framework in enhancing audience engagement.

Dive into the essentials of employee retention with insights on creating clear, forward-thinking job descriptions that highlight growth opportunities. Discover the importance of thoughtful onboarding and regular one-on-one meetings to boost engagement. The power of frequent feedback and structured growth goals is emphasized, fostering professional development. Drew shares personal connection strategies, like his unique tradition of 'Dinner with Drew,' to cultivate a culture where employees feel valued and appreciated.

In this installment, Melissa Snow, founder of Powerful Women Rising and networking expert, shares her transformative journey from paralegal to entrepreneur. She emphasizes the shift from transactional networking to building authentic connections. Melissa debunks old-school networking myths, arguing that genuine conversations and trust foster lasting relationships. She offers tailored strategies for both introverts and extroverts, highlighting the importance of meaningful follow-ups and nurturing connections effectively, making networking an enjoyable and fruitful experience.

Rachel Gertz, an expert consultant with over 15 years of experience, joins to share how effective project management can transform agency workflows and profitability. She discusses the importance of a smooth sales-to-delivery handoff and the common pitfalls agencies face. Rachel reveals the balance between necessary structure and creative freedom, and offers practical steps for evaluating chaos within agencies. Listeners gain insights on enhancing client relationships and the need for strategic alignment in project management systems.

Join Marcus Sheridan, a marketing thought leader and author known for 'They Ask, You Answer', as he shares transformative strategies for agency owners. He discusses how agencies can thrive amid AI advancements and digital shifts by adopting a coaching mentality that focuses on strategic client engagement. Marcus emphasizes the importance of self-service tools like pricing estimators, which empower clients and enhance agency-client relationships. His own journey from revitalizing a struggling pool company to becoming an indispensable partner for clients offers valuable insights for navigating today's challenges.

In this engaging conversation, Dr. Mike Rucker, a behavioral psychologist and author of The Fun Habit, explores the transformative power of fun in life and work. He highlights how our culture often demonizes fun in favor of productivity and the negative effects of chasing happiness. Mike introduces the concept of hedonic flexibility, demonstrating that scheduling small moments of joy can boost creativity and resilience. Listeners gain practical strategies for fostering a joyful work environment and achieving a healthier work-life balance.

Explore how agency owners are preparing for 2025 amidst changing economic and political landscapes. Discover insights on shifting client expectations, emphasizing transparency and shorter contracts. Learn about the rise in mergers and acquisitions as agencies adapt to fill skill gaps. The discussion also touches on employee mental health and innovative staffing strategies to foster resilience. Additionally, the role of AI in enhancing agency operations and the importance of aligning company values with employee support are examined.

Susan Baier, a research partner from Audience Audit, joins to unveil the findings of the 2025 Agency Edge Research. They explore how agency clients perceive AI, revealing that many are eager for transparency from their agencies. The discussion categorizes clients into three groups: AI Embracers, Skeptics, and Opportunists, each with unique expectations. Surprising insights show most clients don’t want to replace agencies with tech, but rather seek expert guidance. Agency leaders are encouraged to foster trust and grow their strategic value amidst AI integration.

Join Pieter-Paul von Weiler and Matt Davies, co-founders of Better Briefs, as they share their extensive agency experience to tackle the challenges of effective creative briefs. They reveal shocking statistics showing the disconnect between marketers and agencies regarding brief clarity. Discover actionable insights on improving brief quality, including the importance of honest communication and tailored templates. Plus, learn how a well-structured brief can significantly enhance collaboration and drive successful creative outcomes.

Join high-performance coach Christina Langdon, co-founder of The Kite, as she redefines agency growth through inspired leadership. She emphasizes the importance of evolving mindsets and collaborative culture over mere revenue. Christina reveals strategies to break out of complacency and the dangers of 'default mode,' promoting self-reflection as a tool for team growth. Discover how intentional learning and vulnerability can transform leadership dynamics, driving innovation and engagement while achieving extraordinary goals.