Build a Better Agency Podcast

Rishad Tobaccowala, an agency veteran and author of "Rethinking Work," shares his insights on the evolving work landscape. He discusses five transformative forces like technology and demographics that are reshaping how teams operate. Rishad emphasizes the shift towards flexible work environments and the importance of fostering leadership without traditional hierarchies. He also highlights the benefits of fractional roles and the need for agencies to attract talent by reimagining their office spaces, aligning with emerging generational values.

In this discussion, Ana Laskey, the head of Ground Control Research and a market strategist, shares her insights on the importance of blending rigorous research with agency strategy. She highlights the need for agencies to refine their data collection processes and warns against over-relying on AI for insights. Ana emphasizes the significance of defining niche-focused methodologies and developing actionable plans based on validated target markets. Additionally, she offers strategies for addressing client pushback and communicating the value of thorough research.

Lee McKnight Jr, an agency new-business expert at RSW/US, shares insights from their 2025 Agency New Business Survey. He discusses the key challenges agencies face, like budget constraints and longer sales cycles, highlighting that a staggering 93% believe their growth engines are underperforming. However, the mood is optimistic as agencies ramp up content marketing and productize services. The conversation also touches on the importance of AI in business development and the need for agencies to collaborate effectively with in-house teams.

Drew McLellan shares innovative strategies for agency leaders to rethink their planning for the upcoming challenges of 2026. He advocates for moving beyond traditional SWOT analysis to include hands-on exercises like scenario stress testing and client empathy mapping. Teams are encouraged to engage in reverse mentoring and role-playing as competitors to uncover hidden needs and strengths. Drew emphasizes the importance of testing new plans with external advisors and setting measurable objectives to navigate future uncertainties effectively.

Jamie Shibley, founder of The Expressory, brings two decades of corporate IT and ecommerce expertise to the discussion on client engagement. She delves into the shift from transactional to meaningful relationships, emphasizing the desire of clients to feel valued. Jamie shares powerful strategies like thoughtful gifting and emotional storytelling to enhance client loyalty. Listeners will uncover the importance of personal touches, overcoming common engagement barriers, and the transformative impact of nurturing genuine connections throughout the client journey.

Sue MacArthur, co-owner of Strategic Talent Management, shares her wealth of experience in solving agency challenges. The conversation focuses on the revolutionary concept of stay interviews, which enhance employee retention and culture. Sue emphasizes the importance of open, two-way dialogues about career aspirations, fostering trust and candid feedback within teams. Practical tips for implementing stay interviews are discussed, highlighting the need for thoughtful questions and an environment where employees feel safe to express their concerns. A must-listen for agency leaders!

Michael Farmer, a seasoned consultant and author, shares his wealth of knowledge on agency profitability and the disconnect between value and fees. He reveals how unclear scopes and excessive resource use can erode margins. Highlights include the importance of developing a data-driven understanding of agency output and how smaller agencies can thrive by focusing on client outcomes rather than just deliverables. The discussion emphasizes the need for agencies to adapt their strategies to navigate commoditization and prioritize meaningful relationships with clients.

Join Julia Menez, a former actuary turned travel-hacking expert, as she reveals how agency owners can unlock the hidden value of credit card points. She discusses common mistakes, like fixating on specific airline cards, and highlights the importance of a flexible strategy to enjoy luxury travel at lower costs. Julia shares actionable tips for curating the right credit card mix, managing points effectively, and maximizing rewards for both business and family trips. Discover how to effortlessly plan unforgettable adventures while optimizing your travel budget!

Discover how agency team structures are evolving as we approach 2026. Explore the rise of smaller, nimble teams that blend full-timers with specialized contractors. Learn why the most profitable agencies thrive with 12 to 40 members and the impact of AI on traditional roles. Dive into the need for agencies to transition from merely executing tasks to acting as strategic guides for clients. Embrace a culture of continuous learning and adaptability to navigate the shifting landscape of client relationships.

In this engaging discussion, Greg Shove, a serial entrepreneur and AI transformation expert, shares his insights on moving beyond basic AI initiatives to truly future-proof agencies. He discusses his journey as a non-technical founder and the importance of thoughtful leadership in AI integration. Greg provides practical frameworks like OAT for assessing agency readiness and advises on evaluating AI tools strategically. The conversation also dives into the need for transparency in dealing with workforce concerns and embracing AI for transforming client interactions and efficiency.