Build a Better Agency Podcast

In this engaging discussion, Greg Shove, a serial entrepreneur and AI transformation expert, shares his insights on moving beyond basic AI initiatives to truly future-proof agencies. He discusses his journey as a non-technical founder and the importance of thoughtful leadership in AI integration. Greg provides practical frameworks like OAT for assessing agency readiness and advises on evaluating AI tools strategically. The conversation also dives into the need for transparency in dealing with workforce concerns and embracing AI for transforming client interactions and efficiency.

Karl Sakas, an agency advisor and author of 'From Chaos to Calm,' shares his expertise on overcoming the unique challenges of agency ownership. He discusses how leaders can shift from micromanaging to empowering their teams, emphasizing the importance of clear communication and delegation. Karl highlights common pitfalls like the 'new idea of the month club' and offers actionable frameworks for agency growth. He also touches on the critical need for succession planning and maintaining a well-defined owner role for a successful agency legacy.

In a captivating discussion, Jeff Eisenberg, author of " shares insights from his journey from sports marketing to agency leadership. He delves into the importance of 'tiny moments' in shaping effective leadership and agency culture. Jeff emphasizes the power of small, everyday interactions over grand gestures, advocating for vulnerability and empowering teams. He reveals valuable lessons learned on his path, including the need to shift focus from doing to leading, all while nurturing trust and core values. Ideal for any leader aiming for lasting success!

In this engaging discussion, Park Howell, a former agency owner and now a global storytelling coach, reveals how AI is revolutionizing brand storytelling. He introduces the Story Cycle Genie, an AI-powered tool that simplifies brand development, showcasing its ability to analyze content and deliver insights in minutes. Park and host Drew explore its impact on the agency-client relationship and share practical tips for using AI creatively. The conversation also dives into the importance of authentic narratives and the powerful ABT framework in enhancing audience engagement.

Dive into the essentials of employee retention with insights on creating clear, forward-thinking job descriptions that highlight growth opportunities. Discover the importance of thoughtful onboarding and regular one-on-one meetings to boost engagement. The power of frequent feedback and structured growth goals is emphasized, fostering professional development. Drew shares personal connection strategies, like his unique tradition of 'Dinner with Drew,' to cultivate a culture where employees feel valued and appreciated.

In this installment, Melissa Snow, founder of Powerful Women Rising and networking expert, shares her transformative journey from paralegal to entrepreneur. She emphasizes the shift from transactional networking to building authentic connections. Melissa debunks old-school networking myths, arguing that genuine conversations and trust foster lasting relationships. She offers tailored strategies for both introverts and extroverts, highlighting the importance of meaningful follow-ups and nurturing connections effectively, making networking an enjoyable and fruitful experience.

Rachel Gertz, an expert consultant with over 15 years of experience, joins to share how effective project management can transform agency workflows and profitability. She discusses the importance of a smooth sales-to-delivery handoff and the common pitfalls agencies face. Rachel reveals the balance between necessary structure and creative freedom, and offers practical steps for evaluating chaos within agencies. Listeners gain insights on enhancing client relationships and the need for strategic alignment in project management systems.

Join Marcus Sheridan, a marketing thought leader and author known for 'They Ask, You Answer', as he shares transformative strategies for agency owners. He discusses how agencies can thrive amid AI advancements and digital shifts by adopting a coaching mentality that focuses on strategic client engagement. Marcus emphasizes the importance of self-service tools like pricing estimators, which empower clients and enhance agency-client relationships. His own journey from revitalizing a struggling pool company to becoming an indispensable partner for clients offers valuable insights for navigating today's challenges.

In this engaging conversation, Dr. Mike Rucker, a behavioral psychologist and author of The Fun Habit, explores the transformative power of fun in life and work. He highlights how our culture often demonizes fun in favor of productivity and the negative effects of chasing happiness. Mike introduces the concept of hedonic flexibility, demonstrating that scheduling small moments of joy can boost creativity and resilience. Listeners gain practical strategies for fostering a joyful work environment and achieving a healthier work-life balance.

Explore how agency owners are preparing for 2025 amidst changing economic and political landscapes. Discover insights on shifting client expectations, emphasizing transparency and shorter contracts. Learn about the rise in mergers and acquisitions as agencies adapt to fill skill gaps. The discussion also touches on employee mental health and innovative staffing strategies to foster resilience. Additionally, the role of AI in enhancing agency operations and the importance of aligning company values with employee support are examined.