Episode 511 How AI is Transforming Brand Storytelling with Park Howell

Jul 21, 2025

In this engaging discussion, Park Howell, a former agency owner and now a global storytelling coach, reveals how AI is revolutionizing brand storytelling. He introduces the Story Cycle Genie, an AI-powered tool that simplifies brand development, showcasing its ability to analyze content and deliver insights in minutes. Park and host Drew explore its impact on the agency-client relationship and share practical tips for using AI creatively. The conversation also dives into the importance of authentic narratives and the powerful ABT framework in enhancing audience engagement.

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ANECDOTE

Park Howell's Career Journey

Park Howell shared how he transitioned from running an ad agency to focusing on storytelling coaching and branding frameworks.
He has taught storytelling to major corporations and developed core story frameworks used widely.

ANECDOTE

From Lengthy Branding to AI Speed

Park described branding as a complex, months-long process and shared working with Sean Schroeder to create an AI tool.
The AI speeds brand story creation from months to minutes, prompting his full embrace of AI.

INSIGHT

AI Insight into Brand Storytelling

The AI tool verifies what the brand is doing well, reveals communication gaps, and inspires new brand language.
It synthesizes brand materials quickly to provide comprehensive storytelling insights.

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Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan welcomes back storytelling and branding pro Park Howell for an episode packed with practical advice, fresh perspectives, and a live demo you won’t want to miss. Park, a former agency owner turned global storytelling coach, joins Drew to discuss how artificial intelligence is revolutionizing the way agencies uncover, shape, and operationalize brand stories—making the process faster, smarter, and more tangible than ever before.

Park introduces listeners to his latest innovation, the Story Cycle Genie, an AI-powered tool built to transform months of intensive brand development into a streamlined, accessible process. Together, Drew and Park walk through a real-world example, using AMI’s own brand as a case study to demonstrate how the Genie analyzes existing content to reveal brand positioning, audience insights, emotional drivers, and actionable storytelling frameworks in minutes, not months. They discuss how the AI synthesizes agency websites, marketing materials, and other sources to uncover nuanced messaging and emotional resonance—while also surfacing areas for improvement that even seasoned agencies might overlook.

Listeners will gain a front-row seat to the genie’s output and hear candid reactions from Drew as he reflects on the accuracy and depth of the insights. The conversation also covers the evolving agency-client relationship when AI is part of the creative toolkit, tips for leveraging AI tools to enhance rather than replace human-led strategy, and why clients are hungry for agencies that use AI to deliver better, faster results—not just cheaper ones.

If you’re curious about integrating AI into your branding processes, want to get a sense of how your agency shows up to the world, or simply want to understand the practical benefits AI can bring to storytelling and positioning, this episode is for you. By the end, you’ll walk away with a new understanding of how technology can amplify your agency’s value and effectiveness—without sacrificing the human touch that sets your work apart.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

- Harnessing AI to streamline and enhance brand storytelling for agencies
- Verifying, revealing gaps, and inspiring new ways to position your agency brand
- Using the story cycle framework to create actionable, measurable brand narratives
- How AI tools can accelerate strategic branding work from months to minutes
- Blending human insight and AI for more nuanced, emotionally resonant messaging
- Leveraging brand clarity and emotional promise to drive agency growth and client trust
- Exploring new business models and client services enabled by AI-powered brand strategy