Park Howell

Park Howell, a storytelling expert with nearly 40 years in advertising and the founder of an ad agency, shares his insights on making brands stand out. He introduces the ABT (And, But, Therefore) framework, a powerful tool for simplifying complex messages. Howell emphasizes the importance of clear narratives to combat audience boredom and discusses crafting purpose-driven stories that connect authentically. He explores how agile communication can elevate branding and highlights the necessity of clarity and uniqueness to thrive in a competitive market.

We talk a lot about using storytelling to create videos that quickly create an emotional connection with viewers. When that happens, viewers watch longer, subscribe, and come back for more. However, it's equally important that our brand also quickly creates an emotional connection with viewers. Thankfully, the same tool, storytelling, helps us do that on a brand level for our channel just like it does on an individual video level. Park Howell, host of the Business of Story podcast, joins us today to share his ABT Method for how creators can quickly bring clarity to their brand and make it easy for people to feel something about them. LINKS MENTIONED - Learn more about Park Howell here: https://businessofstory.com/ - Take Parks' course called, "The ABTs of Branding:" https://businessofstory.thinkific.com/courses/abts-of-branding - Subscribe to the, "Business of Story," pdocast: https://itunes.apple.com/us/podcast/business-of-story/id1012379862?mt=2 CREATOR SPOTLIGHT: Check out Caleb Ashton's channel, "Phoenix Resale," here: https://www.youtube.com/channel/UCYWd5Q-C8M-OeDzKo86CAeg BOOK A 1 HOUR YOUTUBE CONSULTATION: We'd love to learn what your challenges are on YouTube, look at your channel, and come prepared to discuss next steps for you to reach goals. Book a session with us here: https://videocreators.com/consulting POWER TIP: YouTube has a new stricter setting for flagging inappropriate comments: https://support.google.com/youtube/answer/9483359 JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

In this engaging discussion, Park Howell, a former agency owner and now a global storytelling coach, reveals how AI is revolutionizing brand storytelling. He introduces the Story Cycle Genie, an AI-powered tool that simplifies brand development, showcasing its ability to analyze content and deliver insights in minutes. Park and host Drew explore its impact on the agency-client relationship and share practical tips for using AI creatively. The conversation also dives into the importance of authentic narratives and the powerful ABT framework in enhancing audience engagement.

Storytelling expert Park Howell explores the power of the Storytelling Flywheel in marketing, using real-life examples like a Phoenix health center to showcase how trust and storytelling drive brand growth. Learn how to craft compelling brand stories and enhance storytelling skills for big impact, focusing on building trust and customer loyalty.

In this engaging discussion, Park Howell, the Emmy-winning storyteller, unveils the groundbreaking StoryCycle Genie™, an AI tool revolutionizing branding by quickly crafting compelling narratives. He highlights how this innovation helps businesses escape tedious traditional processes and rapidly refine their brand strategies. The conversation covers the transformative power of AI in enhancing brand storytelling and audience engagement, discussing how tailored narratives can improve marketing effectiveness and drive brand growth.