We talk a lot about using storytelling to create videos that quickly create an emotional connection with viewers. When that happens, viewers watch longer, subscribe, and come back for more. However, it's equally important that our brand also quickly creates an emotional connection with viewers. Thankfully, the same tool, storytelling, helps us do that on a brand level for our channel just like it does on an individual video level. Park Howell, host of the Business of Story podcast, joins us today to share his ABT Method for how creators can quickly bring clarity to their brand and make it easy for people to feel something about them. LINKS MENTIONED - Learn more about Park Howell here: https://businessofstory.com/ - Take Parks' course called, "The ABTs of Branding:" https://businessofstory.thinkific.com/courses/abts-of-branding - Subscribe to the, "Business of Story," pdocast: https://itunes.apple.com/us/podcast/business-of-story/id1012379862?mt=2 CREATOR SPOTLIGHT: Check out Caleb Ashton's channel, "Phoenix Resale," here: https://www.youtube.com/channel/UCYWd5Q-C8M-OeDzKo86CAeg BOOK A 1 HOUR YOUTUBE CONSULTATION: We'd love to learn what your challenges are on YouTube, look at your channel, and come prepared to discuss next steps for you to reach goals. Book a session with us here: https://videocreators.com/consulting POWER TIP: YouTube has a new stricter setting for flagging inappropriate comments: https://support.google.com/youtube/answer/9483359 JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

Storytelling expert Park Howell explores the power of the Storytelling Flywheel in marketing, using real-life examples like a Phoenix health center to showcase how trust and storytelling drive brand growth. Learn how to craft compelling brand stories and enhance storytelling skills for big impact, focusing on building trust and customer loyalty.

In this engaging discussion, Park Howell, an EMMY award-winning storytelling coach, shares his journey from agency life to empowering brands through storytelling. He emphasizes that clarity in messaging trumps creativity in today’s market. Howell introduces the ABT Framework, showcasing how storytelling can connect emotionally with clients rather than just logically. He also presents the Budget Buster Method to optimize client conversations and highlights the critical role of emotional engagement in crafting compelling narratives that drive agency growth.

Park Howell, a storytelling expert with nearly 40 years in advertising and the founder of an ad agency, shares his insights on making brands stand out. He introduces the ABT (And, But, Therefore) framework, a powerful tool for simplifying complex messages. Howell emphasizes the importance of clear narratives to combat audience boredom and discusses crafting purpose-driven stories that connect authentically. He explores how agile communication can elevate branding and highlights the necessity of clarity and uniqueness to thrive in a competitive market.

Brand Storytelling Simplified features Park Howell, a 35+ year veteran of brand marketing. He discusses the power of storytelling in brand communication, the effectiveness of storytelling frameworks and hooks, common mistakes in storytelling, the power of storytelling in marketing, simplifying frameworks, and the impact of the ABT framework. The guest also shares a special offer on their online course and discusses the positive impact of teaching the ABT framework in large organizations.